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Confidential · 1 day ago

Junior Digital Analyst (Media Buyer)

Greater Tampa Bay Area

Full-time

Onsite

Entry Level

3+ years exp

Confidential is seeking a highly skilled and detail-oriented Junior Digital Analyst with experience in Digital Media Buying. This role is responsible for the technical trafficking and operational organization of omnichannel media campaigns, ensuring flawless delivery and managing day-to-day campaign optimization across various platforms.

Marketing & Advertising

Responsibilities

Create, maintain, and troubleshoot tagging and trafficking via Google Tag Manager and GA4

Set up and QA campaigns in platforms, ensuring accurate implementation of assets, tags, and targeting

Ensure strict QA for setups: precise UTM tagging, impression/click tracking, conversion pixel implementation, and policy adherence

Proactively troubleshoot ad delivery issues, tracking discrepancies, and technical errors

Collaborate with the Digital, Account Services, Billing, and Project Management teams to ensure deadlines and deliverables are met

Generate, manage, and track insertion orders (IOs) for media buys

Process internal orders and coordinate with finance for accurate billing and reconciliation

Maintain actualizations of media spend across all platforms and tactics to assist in monthly media reconciliation

Manage and optimize campaigns across Meta, TikTok, LinkedIn, Google Ads, The Trade Desk, and other platforms

Build audiences using first- and third-party data for precise targeting, segmentation, and retargeting

Monitor pacing, assist with budget oversight, and optimize performance for efficient media spend with client KPIs at front of mind

Populate reports and ensure accuracy to aid in seamless client-facing data presentation and insights

Maintain strong vendor relationships to stay current on new features and best practices

Qualification

Digital Media BuyingCampaign OptimizationGoogle Tag ManagerData AnalyticsUTM ParameterizationAd Serving TechnologiesHTML/CSS/JavaScriptCommunication SkillsAttention to DetailProject Management

Required

3+ years in a hybrid digital media buying and ad operations role, or significant experience in either

Proficient in UTM parameterization and other tracking methods

Strong analytical skills to interpret data, identify trends, and provide actionable insights

Excellent written and verbal communication for internal, client, and vendor collaboration

Exceptional attention to detail for technical accuracy and quality assurance

Ability to manage multiple projects simultaneously in a fast-paced environment

Proven expertise in planning, executing, and optimizing campaigns

Deep experience in at least one platform per tactic listed below: Paid social (Meta, LinkedIn, TikTok), SEM (Google Ads), Programmatic (The Trade Desk, DV360, or StackAdapt)

Experience with data analytics platforms, including but not limited to: GA4, Looker Studio, Google Tag Manager, etc

Strong grasp of ad serving technologies (e.g., Campaign Manager 360, Google Ad Manager) and tag management systems