PenFed Credit Union · 1 day ago
Senior Manager, Brand Marketing and Sponsorships
McLean, VA
Full-time
Onsite
Senior Level, Lead/Staff
10+ years expPenFed Credit Union is seeking a Senior Manager, Brand Marketing & Sponsorships to lead marketing and sponsorship initiatives at their Tysons, Virginia location. This role focuses on enhancing brand awareness through integrated marketing plans, overseeing agency operations, and managing sponsorships.
BankingCreditFinanceFinancial ServicesLending
Responsibilities
Assists in the development and implementation of comprehensive brand marketing and media strategies to create strong and consistent brand identity
Oversees end-to-end brand projects from concept through execution, ensuring they are grounded in consumer insights and aligned with innovation strategies
Proactively manages creative agency of record - monitors deadlines, creative development, and oversees all daily operations
Manages brand sponsorships - including contract renewals and negotiations, overseeing sponsorship strategy and communication with sponsors
Oversees the planning and executing of marketing events and activations, ensuring smooth operations
Develops and implements content marketing strategies to promote sponsorships or events - create engaging cross-channel content in partnership with social media and digital teams to drive engagement
Develops marketing calendars/annual plans and strategies to include social media, sponsorship activations, and community events
Oversee creation and production of marketing collateral, advertising campaigns, social media assets, and promotional materials
Stay up-to-date with industry trends, competitor activities and customer preference
Ensure consistent brand messaging and visual identity across all marketing channels and customer touch points, including digital, print, and social media
Direct brand research projects and brand tracking, working with vendors and creating internal presentations to measure growth and define opportunities among target segments and geographies
Strong understanding of analytics and ROI methods to track and promote growth for various brand metrics including brand affinity, health, and awareness
Collaborate with multiple lines of business and external partners to ensure fully integrated campaigns
Manage external creative agency to deliver best in class creative
Works closely with cross functional teams, including PR, web, digital and UX team, procurement, compliance and legal to ensure consistency, accuracy, and alignment on all brand efforts
Demonstrates ability to make data-driven decisions while considering the member needs and mindset
Willingness to take feedback from other teams in an objective manner and incorporate into overall strategy as necessary
Assists with other marketing projects as needed
Qualification
Required
Equivalent combination of education and experience is considered
Minimum of ten (10) years marketing experience; including but not limited to product, offer or campaign development; campaign implementation, test and learn methodology, member centric insights, competitive intelligence, and offer fulfillment and analysis
Minimum 2 years of direct management experience
Minimum of five (5) years creative agency experience; responsible for leading and managing creative projects, managing creative teams, and overseeing the process from concept through execution
Experience with corporate event planning and managing event marketing
Expert at navigating complex corporate environments with tact, professionalism, and strategic insight
Skilled in translating challenging or politically sensitive messages into clear, constructive conversations that preserve relationships and foster collaboration
Proven ability to deliver difficult news - whether to clients, executives, or cross-functional teams with empathy, poise, and a forward-looking mindset
Known for maintaining morale and trust, even when managing high-stakes decisions, organizational changes, or unpopular directives
Adept at reading the room, aligning messaging to audience expectations, and keeping projects moving despite red tape, shifting priorities, or conflicting interests
Demonstrated marketing & strategic analysis skills with an ability to map and understand business drivers
Expertise in marketing strategy and project management principles and practices
Excellent communications, conflict management, and negotiation skills
Must possess a strong work ethic and be an enthusiastic team player
Self-starter with the ability to work collaboratively, prioritize, and meet deadlines
Preferred
Bachelor's degree in Business, Marketing, Communications, or related field preferred
Benefits
Comprehensive health, dental, and vision plans
Paid time off
Paid parental leave
Care support
Fitness center access
401(k) match
Employee loan discounts
Fully paid life and disability coverage
Education assistance
Community involvement
Volunteer opportunities
Company
PenFed Credit Union
PenFed Credit Union offers banking services, loans, mortgages, and credit cards to individuals and small businesses.
1001-5000 employees
H1B Sponsorship
PenFed Credit Union has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (19)
2024 (20)
2023 (10)
2022 (21)
2021 (12)
2020 (11)
Funding
Current Stage
Late StageTotal Funding
$845.89M2025-09-22Debt Financing· $398.49M
2024-08-29Debt Financing· $447.4M
Leadership Team
Sarah Heintzman
Executive Vice President, CFO
Andrea McCarren
Senior Vice President & Chief Content Officer, PenFed Digital
Recent News
The Virginian-Pilot
2025-11-05
Company data provided by crunchbase