PenFed Credit Union · 1 day ago
SVP, Chief Marketing Officer
McLean, VA
Full-time
Onsite
Director/Executive
20+ years expPenFed Credit Union is seeking an SVP, Chief Marketing Officer to drive growth through a data-driven and digitally enabled marketing organization at their Tysons, Virginia location. The role involves overseeing brand strategy, digital marketing, and omni-channel member engagement while leveraging AI and analytics to enhance member experiences and optimize performance.
BankingCreditFinanceFinancial ServicesLending
Responsibilities
Provide overall vision and leadership to PenFed's marketing division. Build a high-performing, data-driven, integrated, collaborative and respected team, while encouraging an innovative, creative, commercially oriented, and proactive culture
Develop and execute PenFed's enterprise marketing strategy to drive loan and deposit growth, membership acquisition, and brand differentiation
Develop, leverage, and govern AI-enabled marketing capabilities for creative content, acquisitions and workflows
Partner with business line leaders (Deposits, Lending, Mortgage, Cards, and Wealth) to align marketing investment with business goals and ROI. Work closely with PenFed's lending and banking teams to optimize new member targeting
Collaborate with others to uncover and develop innovative opportunities that leverage the company's assets and support revenue goals
Oversee regional marketing programs to strengthen PenFed's presence and performance in priority markets
Develop a strategic review of the brand to ensure strength and consistency. Continue to build brand awareness, relevance, and reputation
Drive a fully integrated marketing strategy by developing best-in-class digital marketing and social media capabilities
Lead the digital marketing ecosystem - SEM, SEO, LLMs, programmatic, social, and affiliate marketing to maximize reach, conversion, and cost efficiency
Ensure a consistent, omni-channel digital experience across web, mobile, contact center, and branch interactions
Manage ongoing research to support, validate and define customer segmentation, insights, competitive positioning, department/category strategies and other business needs
Own and optimize PenFed.org as a best-in-class financial services website focused on personalization, usability, accessibility, and conversion optimization
Determine the Return on Investment (ROI) and evaluate the effectiveness of PenFed marketing campaigns and initiatives. Define and oversee full analytic lifecycle to improve pull-through
Create innovative data visualizations that translate complex data into clear, concise takeaways
Effectively and efficiently manage the marketing budget to drive measurable results
Enhance meaningful relationships with community members, regulators, media and key influencers, to strengthen market presence and to advance PenFed's identity
Integrate marketing across all channels-digital, branch, contact center, email, direct mail, and partnerships to ensure consistent, member-centric experience
Collaborate with Product, Digital Experience, and Member Experience teams to deliver seamless acquisition and onboarding journeys
Analyze and execute media buying and reporting
Partner with IT to actively follow industry trends and ensure team is assessing, and strategically acting on, platform and landscape changes as they occur. Lead transformation efforts as necessary
Helps safeguard PenFed's computer and IT systems by monitoring staff adherence of all security policies and related training for individuals managed by this role. Take appropriate action working with IT Security and HR when necessary to address any security breaches
Qualification
Required
Bachelor's Degree required in Marketing, Research, Business, Economics, Computer Science, Statistics, and Business Analytics required
Minimum of twenty (20) years' experience in Marketing
Minimum of five (5) years' experience at the Vice President level, preferably in a financial services environment
Knowledge and experience within the financial services industry
Data Analytics & propensity modeling skills
Works closely with the IT/UX team to create viable data solutions for the marketing department
Knowledge of research methods and techniques, statistical and other methods used in the analysis and projection of data, survey methods and analytical techniques
Ability to plan, direct and advise others on highly complex and sensitive projects and prepare and present technical reports
Strong written and verbal communication skills; high degree of proficiency in synthesizing and communicating data from a variety of disciplines
Strong organizational skills, ability to multi-task, meet deadlines and manage priorities
Knowledge of AI, CRM and marketing technology solutions including Salesforce, Adobe Experience Manager, Campaign and Adobe Cloud services
Knowledge of Microsoft Office products and other graphics or presentation software; familiarity with statistical software desirable
Preferred
Master's Degree or MBA preferred
Benefits
Comprehensive health, dental, and vision plans
Paid time off
Paid parental leave
Care support
Fitness center access
401(k) match
Employee loan discounts
Fully paid life and disability coverage
Education assistance
Community involvement
Volunteer opportunities
Company
PenFed Credit Union
PenFed Credit Union offers banking services, loans, mortgages, and credit cards to individuals and small businesses.
1001-5000 employees
H1B Sponsorship
PenFed Credit Union has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (19)
2024 (20)
2023 (10)
2022 (21)
2021 (12)
2020 (11)
Funding
Current Stage
Late StageTotal Funding
$845.89M2025-09-22Debt Financing· $398.49M
2024-08-29Debt Financing· $447.4M
Leadership Team
Sarah Heintzman
Executive Vice President, CFO
Andrea McCarren
Senior Vice President & Chief Content Officer, PenFed Digital
Recent News
The Virginian-Pilot
2025-11-05
Company data provided by crunchbase