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Hillsborough County · 1 day ago

Public Relations Strategist

601 E Kennedy Blvd, Tampa, FL, 33602, US

Full-time

Onsite

Entry, Mid Level

$36.53/hr - $38.94/hr

2+ years exp

Hillsborough County is seeking a Public Relations Strategist to perform professional and strategic public relations duties. The role involves developing and implementing public relations campaigns, managing media relations, and fostering community relations to enhance the County's reputation.

BillingGovernmentPublic RelationsWaste Management

Responsibilities

Develops and strategizes public relations and marketing campaigns related to special events, digital programs and County initiatives (both internally and externally)

Develops proactive media outreach strategies including news releases, pitches, talking points, web content/brand journalism, and overall messaging

Conducts media and community relations to foster a positive informative relationship between County government and the community

Provide public relations management to departments, including counsel related to public relations strategies, communications plans, social media, and events. This includes developing strategic public relations plans with tactics such as collateral development, talking points, web content/brand journalism, intranet management and content and messaging to include media strategy

Provides media relations and expertise guidance to departments. Responds to media in an efficient and timely manner

Prepares recommendations involving special community matters, public meetings, events and/or programs

Develop well-informed advice and strategies that are sensitive to the various needs of multiple county departments, reflect the strategic direction of the department and position the organization for success

Offers advice to department leaders and creates plans based on analysis of issues and trends, and how these link to the responsibilities, capabilities, and potential of their organization

Assist with and/or plan organizational meetings

Attends department and county events or meetings at offsite locations throughout the county with regular frequency (up to several times per week)

Collaborates with internal and external public as needed to ensure effective, well-executed public relations and marketing programs

Assist and/or leads helping manage the County’s intranet

Keeps current with technology and trends for communications

Assist in creating and maintaining organizational/external communications promotional/content calendar

Track, monitor and evaluate activities, placements and accomplishments

Performs other related duties as required

Qualification

Public relations strategyMedia relationsContent creationSocial media proficiencyCopywritingAnalytical abilityCritical thinkingDecision makingCommunication skillsLeadership

Required

Bachelor's Degree

Two years of experience planning, implementing or managing public relations, internal communications, community relations, marketing, or integrated communications programs

An equivalent combination of education (not less than possession of a High School diploma/GED), training and experience that would reasonably be expected to provide the job-related competencies noted above

Possession of a valid Florida Driver's License

Preferred

Detail-oriented, with a sound knowledge of English grammar, punctuation, spelling, and proofreading

Considerable knowledge of the principles and practices of public relations/media relations strategy development

Ability to create quality content and/or public relations collateral including brand journalism

Thorough understanding of the local, regional, and national media market

Ability to use considerable initiative, think independently, and exercise sound judgment

Ability to handle extremely delicate/sensitive relationships and complex situations, information, and materials

Comprehensive knowledge and understanding of social media platforms and target audiences

Ability to manage content and program development end-to-end

Ability to meet with County departments and/or attend County events with regularity at a location outside of County Center, including outside of typical work hours