VP of Advertising & Sponsorship Sales jobs in United States
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Boston Globe Media · 1 day ago

VP of Advertising & Sponsorship Sales

positionBoston, MA
timeFull-time
remoteOnsite
seniorityDirector/Executive
money$165K/yr - $190K/yr
date8+ years exp

Boston Globe Media is New England's largest newsgathering organization, committed to providing trusted information through various media. They are seeking a results-driven VP of Advertising & Sponsorship Sales to lead revenue growth across multiple media brands and formats, collaborating with various teams to enhance advertising strategies and programmatic revenue.

BroadcastingMedia and EntertainmentNews

Responsibilities

Lead and develop a high-performing sales team that consistently meets and exceeds revenue quotes
Build and own multi-year advertising revenue plans across digital, print, programmatic, audio, video, newsletters, and live events
Lead quarterly and annual revenue forecasting anchored in market intelligence, seasonality, vertical trends, and emerging platforms
Develop revenue growth frameworks for key Boston Globe franchises
Identify and operationalize new monetizable products in partnership with Product and Editorial
Own end-to-end pipeline accuracy, forecasting, pacing reporting, in conjunction with Revenue Operations
Provide insight-rich reporting to CCO
Partner with Sales Marketing on audience insights, market positioning, and advertiser storytelling
Shape BGM’s advertising position in the region: trust, authority, and quality
Serve as a connective partner across Product, Editorial, Marketing, Events, and Ad Ops to ensure cohesive GTM strategy
Management, oversight, support and the strategic vision of all of the key responsibilities including: Develop and implement the strategy behind all advertising technology and programmatic revenue streams: display, native, video, etc
Work with finance to develop and hit revenue targets for all programmatic revenue streams
Optimization & management of all programmatic display streams including header bidding, server to server, AdX etc
PMP onboarding and management

Qualification

Digital advertising salesCustom content salesLeadership experienceProgrammatic revenue managementMarket intelligence analysisStrategic thinkingCreative problem solvingCommunication skillsTime managementOrganizational skills

Required

BA/BS degree or equivalent practical experience
8+ years of leadership and digital advertising sales experience
Experience selling custom content and integrated marketing programs
Understanding of the Boston market and overall media industry
Relationships in the industry and at relevant advertising and communications agencies
Ability to develop, lead and communicate complex programs and proposals
Strategic thinker and creative problem solver
Excellent verbal, written and presentation skills
Highly self motivated and effective time management and organizational skills
Outstanding record of achievement and exceeding goals
A willingness to adapt and be audience focused, with a curious mindset and a commitment to creating an inclusive work environment

Company

Boston Globe Media

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Boston Globe Media is New England's largest newsgathering organization -- and much more.
dateFounded in 1872
location
Boston, Massachusetts, USA
people-size1001-5000 employees
web-link
http://www.bostonglobe.com

Funding

Current Stage
Late Stage
Total Funding
$0.39M
Key Investors
Meta Journalism Project
2023-02-27Grant· $0.39M
1993-06-11Acquired

Leadership Team

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Linda Pizzuti Henry
CEO
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