Lutheran Social Services of the National Capital Area · 1 week ago
Business Marketing Consultant REQUEST FOR PROPOSALS
Lutheran Social Services of the National Capital Area (LSSNCA) has served individuals and families across Maryland, Virginia, and Washington, D.C. for more than a century, fostering resiliency, self-sufficiency, and access to opportunities. They are seeking a strategic partner to develop and implement multi-channel strategies to drive qualified leads for newly launched social enterprise services.
EmploymentWellness
Responsibilities
Strategy development, implementation, and optimization
Search Engine Optimization
Paid Media Strategy and Management
Google Search and Ads
Recommendations for additional paid channels
Social Media Support
Paid and organic strategy recommendations
Performance Reporting
Weekly performance snapshots
Monthly reporting with insights, trends, and recommendations
Introduce and position LSSNCA’s social enterprise services in the DMV market
Enhance awareness for each social enterprise
Drive traffic to social enterprise webpages
Improve qualified lead volume and quality, with clear performance benchmarks
Qualification
Required
Agency overview and relevant experience
Case studies or examples of lead generation
Proposed approach and strategy
Timeline that includes onboarding, strategic development, campaign launch, reporting metrics and cadence
Detailed pricing, including management fees, media spend allocations, additional costs
Team structure and roles assigned to the project
Experience with lead generation and performance marketing
Strategic approach and creativity
Proven results, supported by data and metrics
Cost-effectiveness and transparency
Alignment with LSSNCA's mission, values, and brand voice
Company
Lutheran Social Services of the National Capital Area
Lutheran Social Services of the National Capital Area provides community, resettlement and employment services to refugees and immigrants.
Funding
Current Stage
Growth StageLeadership Team
Recent News
Maryland Daily Record
2025-03-21
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