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Planhat · 1 day ago

Growth Marketing Lead — Los Angeles

Los Angeles, CA

Full-time

Onsite

Senior Level, Lead/Staff

Planhat is a customer platform that provides software and services to help organizations grow lifelong customers. As the Founding Growth Marketing Lead, you will be responsible for managing paid acquisition across search and social channels, ensuring alignment with business priorities and driving measurable outcomes through analytics and attribution.

AnalyticsB2BCRMCustomer ServiceEnterprise SoftwareInformation TechnologySaaS

Responsibilities

Own paid acquisition across search and paid social (Google, LinkedIn, Meta, Reddit and YouTube, etc.)

Identify where demand and intent exist, what it costs to reach, and how channels should best be leveraged

Translate business priorities into clear paid strategies and investment plans

Align with SEO and Social to ensure channel roles are clear and complementary

Design, launch and manage paid campaigns end-to-end

Define audiences, keyword structures, bids, budgets and pacing

Work with Brand, Creative and Content to adapt ideas into effective paid executions

Run structured experimentation across targeting, creative, messaging and landing pages

Own performance measurement from impression through to pipeline and revenue

Define metrics, attribution logic, and reporting frameworks

Build and maintain dashboards that surface performance, trends and trade-offs

Turn data into clear insights that inform decisions and investment

Manage and optimise paid budgets with a focus on efficiency and learning

Make clear decisions about where to invest, scale, pause or stop

Establish repeatable processes for campaign setup, testing and reporting

Document playbooks and benchmarks to make paid performance predictable and transparent

Lay the foundations for a scalable paid growth function

Qualification

Paid acquisitionAttributionCampaign designBudget managementAudience strategyKeyword strategyPerformance measurementBuilder mindsetComfort with ambiguityCollaboration with creative teams

Required

Proven experience owning and scaling paid acquisition across search and paid social—not just running campaigns, but driving measurable outcomes

A strong understanding of intent: where demand exists, how people search, how audiences behave across paid channels, and what it costs to reach them

Hands-on experience with paid platforms (search and paid social), including audience and keyword strategy, budget allocation, bidding, and optimisation

Comfort owning analytics and attribution end-to-end, defining metrics, building reporting, and explaining what's working and why

Sharp judgment when it comes to trade-offs: efficiency vs scale, learning vs optimisation, short-term returns vs longer-term opportunity

Experience working closely with creative, brand and content teams to turn strong ideas into effective paid executions

A builder mindset: comfortable with ambiguity, motivated by first principles, and energized by turning messy inputs into something that works

Comfort handling the paid demand generation lifecycle end-to-end: working without agencies or dedicated analysts