Apply on Employer Site

Irvine Company Chicago · 2 days ago

Manager, Digital Marketing ($105,000 - $133,100)

Irvine, CA

Full-time

Onsite

Entry, Mid Level

$105K/yr - $133K/yr

2+ years exp

Irvine Company Chicago is seeking a Digital Marketing Manager to execute and lead innovative digital media strategies. The role focuses on driving resident acquisition and retention across multiple channels while managing campaign optimization and digital strategy.

Real Estate

Responsibilities

Support campaign optimization, budget management, and digital strategy. Assist in the implementation and analysis of all acquisition channels, including paid search, paid social, display, programmatic, connected TV (CTV), local search engine optimization (SEO), and internet listing services (ILS) (e.g., Zillow, Apartments.com). This includes the management of digital marketing budget variances across partners and channels to ensure pacing to achieve annual targets, while researching and identifying new technologies and opportunities for growth

Act as the subject matter expert with the email marketing program, campaign development, audience targeting, deployment through Salesforce Marketing Cloud (SFMC), and troubleshooting automation/deliverability issues

Coordinate the development, auditing, and maintenance of all digital content, ensuring consistency with brand messaging across all platforms and gathering information to maintain data accuracy across all digital channels

Assist in the management and technical optimization of local SEO performance through online business listing management and content audits. This includes managing content creation and optimization for third-party online listing services (ILS) such as Zillow and Apartments.com

Maintain measurement integrity by designing and implementing standardized tracking mechanisms including Urchin Tracking Modules (UTM) and trackable phone numbers, ensuring accurate marketing attribution. Synthesize campaign and customer data from platforms including SFMC, Tableau, Ad Platforms, Amplitude, and Looker to translate insights into actionable strategies

Monitor KPIs, track progress towards financial and engagement goals, and ensure targets are met or exceeded. This includes analysis of customer behavior, competitor actions, and market trends to identify opportunities for campaign optimization and recommend data-backed strategies

Collaborate with external agencies and vendors to ensure execution and cohesive customer experience. Partner with internal teams (including Leasing, Operations, Analytics, and IT) and Marketing leads to establish digital strategies and align on priorities related to engagement and occupancy goals

Qualification

Digital media strategySalesforce Marketing CloudEmail marketing campaignsContent management systemsLocal SEO optimizationHTML/CSS knowledgeData analysisCollaboration skills

Required

Strong knowledge of digital media strategy, channels, and acquisition campaigns across paid search (Google, Microsoft), paid social (Meta, Reddit, Snap), and programmatic display

Proficient in Salesforce Marketing Cloud (SFMC), Salesforce CRM, web analytics, and content management systems (CMS)

Experienced in developing and deploying email marketing campaigns using automation tools

Skilled in content creation, optimization, and performance tracking for online listing services (e.g., Zillow, Apartments.com)

Working knowledge of HyperText Markup Language (HTML)/Cascading Style Sheets (CSS) and Salesforce Ampscript