Executive Alliance · 2 weeks ago
Sales Manager, Premium Wine & Spirits Products
Greater Hartford
Full-time
Onsite
Senior Level
5+ years expExecutive Alliance is representing a premium wine and spirits company that distributes products to retail and commercial customers. They are seeking a Sales Manager to drive market growth in Connecticut, focusing on managing brand portfolios and fostering relationships with wholesalers and key customers.
ConsultingRecruitingStaffing AgencyTraining
Hiring Manager
Douglas Wald
Responsibilities
Collaborate with the Regional Sales Manager to develop and execute the annual sales plan and manage the sales budget
Manage the full brand portfolio within the state; monitor depletions and inventory by SKU to prevent out‑of‑stocks and plan for growth
Build and manage productive relationships with wholesaler personnel and key customers
Plan and implement sales programs across all markets; ensure pricing structures and shelf prices are executed to standard
Ensure POS and other marketing assets are deployed correctly in‑field; contribute to program‑specific POS development
Call on and activate key accounts under the direction of the Regional Sales Manager; implement creative consumer activation programs
Survey the market regularly to ensure distribution, pricing, POS, displays, menus and advertising are executed to standard
Travel as needed to observe business conditions, meet key buyers and distributor teams, and work alongside Company sales personnel
Participate in Company and wholesaler planning and sales meetings
Undertake other duties as assigned
Qualification
Required
Minimum 5 years' experience in the beverage alcohol industry
Strong knowledge of wholesaler operations, creating share of mind and driving quota rotation
Proven ability to plan and execute pricing, programming and promotional activation across on‑ and off‑premise
Strong key account negotiation skills with a track record of activating and growing distribution
Excellent interpersonal and leadership skills to champion the Company's brands
Existing relationships with wholesaler management in Connecticut are a plus
Entrepreneurial, self‑starting mindset – objective‑oriented and comfortable with minimal supervision
Excellent planning, organizational and presentation skills; financially responsible with budget management capability
Proficient in Microsoft Office (Excel, Word and PowerPoint)
Valid driver's license and ability to travel 4–5 days per week across Connecticut
Benefits
Car allowance and business expenses (travel, accommodation and home‑office essentials).
Comprehensive benefits package.
Company
Executive Alliance
Executive Alliance is an agency that provides staffing, recruiting, executive search, and consulting services to various sectors.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Gary Zelamsky
CEO Emeritus & Executive Advisor
Recent News
Maryland Daily Record
2025-05-06
Maryland Daily Record
2025-03-08
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