Greenlight Guru · 1 week ago
Web & Digital Experience Marketing Manager
Greater Chicago Area
Full-time
Hybrid
Mid, Senior Level
$110K/yr - $135K/yr
5+ years expGreenlight Guru is a company that helps innovative medical device companies bring high-quality products to market faster. They are seeking a Web & Digital Experience Marketing Manager to optimize their website for visibility, engagement, and conversion through strategic management of SEO, UX, and experimentation.
Enterprise SoftwareMedical DeviceRisk ManagementSoftware
Responsibilities
Oversee day-to-day website management in HubSpot
Lead the strategy, management, and performance of our website - ensuring it operates as a high-converting growth engine
Collaborate with developers, designers, and PMM to continuously improve site architecture, UX, and content for stronger engagement and conversion
Lead the digital experience roadmap and prioritize projects and experiments based on funnel impact and measurable business outcomes
Own the global SEO strategy - driving qualified traffic through technical optimizations, on-page improvements, and authority-building initiatives
Conduct keyword and topic research to strengthen visibility across traditional search and emerging LLMs and AI overviews
Partner with PMM and content to align SEO and LLM insights with campaign planning and strategy
Monitor performance to sustain and scale organic growth over time
Stay ahead of the shifting search landscape - ensuring our content and structure remain optimized for future search trends
Build and manage a continuous testing framework to improve conversion rates for high-intent demo hand raisers
Analyze user behavior and funnel data to identify friction points and prioritize high-impact optimization opportunities
Collaborate with design and development teams to test, launch, and iterate on web experiences
Champion a test and learn culture - using data-driven insights to continuously improve the digital experience
Develop and maintain dashboards and reports to track website performance, traffic quality, and conversion trends in GA4 and Hubspot
Translate data into clear, actionable insights that inform campaign planning, content strategy, and prioritization across marketing stakeholders
Partner with RevOps to connect web data with CRM and pipeline performance
Use performance insights to identify opportunities, validate experiments and guide optimization efforts
Qualification
Required
5-7 years of experience in digital marketing, SEO, or website management within a B2B SaaS or technology environment
Proven track record of driving organic growth through SEO strategy and execution
Working knowledge of LLM-driven search trends and how to adapt SEO and content strategies for increased visibility
Hands-on experience with CRO and experimentation, including A/B testing, UX improvements, and funnel optimization
Proficiency with GA4, Hubspot, and supporting analytics tools (Looker Studio, Hotjar, Google Search Console, etc.)
Strong cross-functional collaboration and project management skills - able to prioritize initiatives based on funnel impact
Data-driven, curious, and adaptable - comfortable leading agency partners and staying ahead of evolving search and digital best practices
Benefits
Flexible Paid Time Off policy and working hours
Home Office stipend for new hires
Multiple Medical Insurance options, plus Dental and Vision
401k (with company match)
Equity Program Eligibility (based on role and/or tenure)
Paid Maternity and Paternity Leave
Disability insurance
Company
Greenlight Guru
Greenlight Guru is the only quality management software platform designed specifically for medical device companies.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$121.25MKey Investors
JMI Equity
2021-06-14Private Equity· $120M
2015-02-12Seed· $1.25M
Leadership Team
P
Pete Plotas
Vice President of Global Alliances
David DeRam
Executive Chairman
Recent News
EIN Presswire
2025-06-05
Company data provided by crunchbase