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iboss · 1 day ago

Senior Manager of Marketing

United States

Full-time

Remote

Senior Level

iboss is a cloud security company that enables the modern workforce to connect securely and directly to all applications from wherever they work. The Senior Manager of Marketing will lead a team to develop strategic marketing plans focused on demand generation, brand strategy, and digital marketing initiatives.

Cloud ComputingCyber SecurityNetwork SecuritySaaSSecuritySoftware

No H1B

Responsibilities

Develop and execute measurable demand creation programs that drive revenue through direct and indirect sales teams

Tightly collaborate with our sales teams to support a complete lead to deal process

Work with product marketing to establish a common campaign framework for the global marketing community to leverage

Work with Web site resources to ensure that inbound traffic can be converted into known leads through a best-in-class Web experience

Implement testing methodologies to enhance the demand creation process, including response and conversion rates and multivariate testing

Define the end-to-end lead management process in conjunction with sales operations and marketing operations, including lead capture, nurturing via portfolio marketing, and service-level agreements (lead definitions, lead acceptance/rejection reasons and disqualification reasons that feed into appropriate nurture streams when applicable)

Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle length

Evaluate, select and manage outside vendors that contribute to demand creation programs including direct marketing agencies, search engine optimization (SEO) experts, designers, copywriters, email providers and list brokers

Hire and develop high-performing marketing team

Manage and adhere to budget

Qualification

Cloud security experienceDemand generation strategiesB2B marketing experienceBrand developmentDigital marketingPublic relationsBudget managementAnalytical skillsTeam leadership

Required

Industry experience in cloud security, digital publishing, demand generation, marketing tech, or ad tech, and/or experience marketing to agency and marketing professionals

Proven experience building an existing brand through PR, paid media, and thought leadership

Experience marketing in a B2B context with both channel partners and direct sales force

Strong ability to find the right mix of marketing up and down the funnel, balancing awareness tactics with demand harvesting tactics

Experience working in technology; preferably cloud security businesses

Bachelor's degree required