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Edward Jones · 3 days ago

Analytics Senior Manager - Experience, Brand and Marketing

St Louis, MO

Full-time

Hybrid

Senior Level, Lead/Staff

$140K/yr - $239K/yr

10+ years exp

Edward Jones is a Fortune 500 financial services firm focused on client service and community improvement. They are seeking an Analytics Senior Manager to lead a team in delivering insights that enhance marketing ROI and client experience through advanced analytics and collaboration with business stakeholders.

AdviceConsultingFinanceFinancial ServicesInsuranceWealth Management

Responsibilities

Leading team members in achieving the department's stated objectives

Providing analytical insights to large and often complex initiatives

Executing best in class analytics within Marketing and Experience Analytics such as segmentation, attribution, targeting, campaign measurement and ROI analysis

Equip team members with the analytical knowledge and skills to inform the prioritization of deliverables and trade off decisions to meet the needs of stakeholders

Partnering with senior leaders to integrate analytics into Experience and Marketing business decisions

Influence business areas on how to effectively use analytics to solve Experience and Marketing business issues

Translate firmwide messaging to ensure functional understanding and change management

Accountable the appropriate analytical approach for maximizing the impact of marketing and experience

Responsible for translating department strategy into execution and implementation

Personnel decisions include performance reviews, hiring selection and necessary training

Qualification

Marketing AnalyticsROI MeasurementAttributionMix ModelingSegmentationQuantitative AnalysisPeople LeadershipBusiness AcumenProblem SolvingInterpersonal Skills

Required

10+ years relevant prior experience required in areas such as Marketing Analytics, ROI Measurement, Attribution and Mix Modeling, Segmentation

Experience in quantitative or STEM field

Bachelor's Degree in relevant field

Manages one or more generally homogeneous groups; adapts department plans and priorities to meet short-term service and/or operational objectives

Identifies and solves complex, operational, and organizational problems leveraging the appropriate resources within or outside the department

Guided by division group or division business plans; Impacts the division results by supporting and funding of projects, products, services and/or technologies; Makes decisions and mitigates situations that carry a high degree of risk to a division, including client service, firm culture, regulatory compliance with applicable employment laws and firm policy and monetary impact

Persuades managers and leaders/General Partners to take action and/or negotiates with external partners/vendors/customers