Director, Global Brand jobs in United States
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Lenovo · 2 weeks ago

Director, Global Brand

positionNorth Carolina, United States
timeFull-time
remoteOnsite
seniorityDirector/Executive
money$160K/yr - $200K/yr
date10+ years exp

Lenovo is a global technology powerhouse focused on delivering Smarter Technology for All. The Director of Global Brand is responsible for shaping and evolving the global brand narrative, ensuring brand consistency across markets while leveraging AI tools to enhance brand strategy and campaign execution.

ComputerConsumer ElectronicsElectronicsHardwareMobileWearables
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H1B Sponsor Likelynote

Responsibilities

Architect, evolve, and scale the global brand strategy, including positioning, messaging frameworks, brand architecture, and identity systems
Maintain and grow brand equity while enabling flexibility for regional and market-specific needs
Lead ongoing development and governance of global brand guidelines, ensuring clarity, adoption, and consistency across the organization
Serve as a brand steward and thought leader, championing the brand narrative and elevating brand-driven thinking across the business
Leverage generative AI tools to accelerate content creation, concept development, research, creative exploration, and workflow automation
Evaluate AI outputs critically, ensuring work meets brand standards and creative quality
Identify opportunities to responsibly integrate AI into brand processes, increasing speed-to-market and operational efficiency without compromising human creativity
Lead the development of integrated brand campaigns from strategy and creative briefing through execution and measurement
Partner with internal creative teams and external agencies to deliver world-class work that ladders up to brand strategy and drives measurable impact
Ensure campaigns are globally scalable while allowing for localized adaptations
Inspire and challenge creative partners to deliver high-quality, breakthrough brand work without micromanagement
Define and track key brand health and campaign performance metrics, using insights to continuously optimize brand activity
Build compelling, insight-led business cases for brand investments, demonstrating the relationship between brand building and commercial outcomes
Translate data into actionable strategies and effectively communicate insights to senior leadership
Lead and influence cross-functional teams across regions, products, sales, comms, and creative
Navigate diverse stakeholder groups to drive alignment and brand excellence across touchpoints
Foster collaboration across time zones, cultures, and working styles to deliver cohesive global brand experiences
Mentor and develop brand talent, reinforcing a culture of creativity, innovation, inclusivity, and accountability

Qualification

Brand strategyGenerative AI toolsIntegrated marketingData-driven decision makingCross-functional leadershipStakeholder managementAnalytical skillsCommunication skills

Required

10+ years of experience in brand strategy, brand management, or integrated marketing leadership
Proven experience managing global brand programs or large-scale, multi-market campaigns
Deep understanding of generative AI tools and practical experience applying them to brand or creative workflows

Preferred

Strong budget acumen and ability to synthesize complex data for executive decision-making
Strong analytical skills and ability to translate insights into strategic recommendations
Demonstrated experience partnering successfully with global and cross-functional teams
Excellent communication, storytelling, and stakeholder management skills
Experience working with or leading creative agencies is a strong plus

Company

Lenovo

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Lenovo Group is a computer technology company that manufactures personal computers, smartphones, televisions, and wearable devices.
dateFounded in 1984
location
Beijing, Beijing, CHN
people-size10001+ employees
web-link
https://www.lenovo.com/in/en/

H1B Sponsorship

Lenovo has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (76)
2024 (52)
2023 (75)
2022 (82)
2021 (58)
2020 (67)

Funding

Current Stage
Public Company
Total Funding
$3.35B
Key Investors
Alat
2025-01-08Post Ipo Debt· $2B
2024-04-01Post Ipo Debt· $500M
2017-10-03Post Ipo Equity· $500M

Leadership Team

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Yang Yuanqing
Chairman & CEO
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Greg Huff
CTO, CSO, and SVP of Development, Quality, and Customer Care, Infrastructure Solutions Group
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Recent News

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2026-01-25
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2026-01-25
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Company data provided by crunchbase