Digital Marketing Specialist jobs in United States
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SmartBarrel · 1 day ago

Digital Marketing Specialist

positionUnited States
timeFull-time
remoteRemote
seniorityMid, Senior Level
date4+ years exp

SmartBarrel is a rapidly growing construction technology startup seeking a Digital Marketing Specialist to enhance their brand presence. This role is crucial for managing digital demand generation and executing marketing campaigns across various platforms to drive leads and optimize website performance.

Building MaterialInformation TechnologyReal Estate

Responsibilities

Design & build pages on the SmartBarrel website using Wordpress, Hubspot, and possibly Webflow
Own website performance, landing pages, and conversion optimization
Build and optimize campaigns that drive qualified demos, pipeline, and revenue
Execute high-impact campaigns, nurturing emails, and sequences
Manage paid channels (LinkedIn, Google Search, YouTube, Meta)
Partner with sales to ensure forms, CTAs, and messaging convert well and workflows are optimized in hubspot
Turn field insights into: Case studies, Industry-specific landing pages, trade-specific campaigns, email nurtures and sales enablement assets
Collaborate with product on feature launches and positioning

Qualification

Digital marketingPerformance marketingHubSpotWordPressEmail marketingContent writingGoogle Analytics 4Cross-functional collaboration

Required

4–8+ years in digital marketing (B2B SaaS preferred)
Strong performance marketing background (paid search, paid social)
Experience with HubSpot, GA4, and other tools
Ability to work cross-functionally with sales and product
Strong content writing skills and experience in email marketing

Preferred

Experience marketing to construction is an asset

Benefits

Unlimited vacation days
Medical health insurance
Dental and vision

Company

SmartBarrel

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Smart Barrel is an Internet of Things (IoT) company that offers a platform to track construction projects and subcontractors in real-time.
dateFounded in 2016
location
Miami, Florida, USA
people-size51-200 employees
web-link
https://smartbarrel.io

Funding

Current Stage
Growth Stage
Total Funding
$8.82M
Key Investors
Dreamit Ventures
2025-05-05Seed· $5.92M
2024-02-29Seed· $0.9M
2022-02-01Seed· $2M

Leadership Team

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Albert Bou Fadel
Chief Executive Officer & Founder
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Recent News

SmartBarrel
SmartBarrel and Plexxis Join Forces to Eliminate Payroll Chaos and Time-Tracking Errors for Subcontractors
2025-10-09
Refresh Miami
SmartBarrel’s bet on in-person work is paying off – and reshaping the future of construction labor
2025-08-14
Company data provided by crunchbase