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Ground Media · 1 day ago

Director of Strategic Campaigns

United States

Full-time

Remote

Lead/Staff, Director/Executive

$115K/yr - $140K/yr

5+ years exp

Ground Media is a strategic storytelling studio focused on developing impactful campaigns. The Director of Strategic Campaigns will lead narrative-driven campaigns by translating research insights into actionable plans, serving as the primary client contact, and ensuring successful campaign execution.

AnimationArtificial Intelligence (AI)Digital MediaFilmFilm ProductionMedia and Entertainment

Responsibilities

Lead the strategy and execution of integrated persuasion campaigns across digital, social, partner, grassroots, and paid channels, with a focus on how stories move through real-world systems

Translate StoryHeat research and narrative insights into clear, actionable campaign plans

Serve as the primary strategic point of contact for clients, guiding conversations, decisions, and priorities with confidence and clarity

Ensure campaigns are rooted in our research, real people’s stories, and credible messengers

Maintain alignment between narrative strategy, creative development, and how campaigns are activated in the world

Work with external partners or vendors when needed to support campaign delivery and amplification

Track campaign performance, interpret results, and adjust strategy based on what’s working and what’s not

Communicate campaign performance and learnings back to clients in a clear, strategic way

Contribute to proposal development by shaping campaign strategy, activation plans, and impact frameworks

Help define and refine how Ground consistently turns narrative research into real-world campaigns

Qualification

Campaign strategyPublic affairs experienceNarrative-driven campaignsClient managementCampaign measurementClear communicationTeam collaborationProblem-solving

Required

5–7+ years of experience leading advocacy, public affairs, political, social-impact, or mission-driven campaigns

Experience owning campaigns end to end—from strategy through activation and measurement

Familiarity with public affairs or issue-based campaign environments, and an understanding of how narratives function within real-world systems and decision-making contexts

Strong narrative instincts and comfort working with values-driven, story-based persuasion

Experience activating or distributing campaigns grounded in real people's stories and lived experience

Confidence working directly with clients in a strategic advisory role

Comfort operating in small teams or startup environments where ownership is high and support structures are lean

Strong judgment, organization, and ability to manage multiple workstreams without extensive infrastructure

Clear writing, presentation, and communication skills