Solomon Page · 9 hours ago
Sr. Marketing Analyst (Paid Media + Experimentation)
Solomon Page is a specialty niche provider of staffing and executive search solutions. They are seeking a Senior Marketing Analyst to support a paid media team focused on engagement and retention, leveraging strong analytical skills and hands-on marketing expertise to drive smarter investment decisions.
Asset ManagementConsultingProfessional Services
Responsibilities
Develop and manage robust experimentation plans, including A/B and multivariate tests, geo-split and incrementality studies, lift tests, and causal inference approaches across paid media channels
Partner with paid media channel managers (paid social, search, display, video, programmatic) to implement tests, ensure flawless QA, and monitor early performance signals
Analyze complex datasets and translate statistical results—significance, confidence intervals, and lift—into clear, actionable insights that improve media efficiency and ROI
Maintain a prioritized testing roadmap focused on emerging platforms, AI/automation, value-based bidding, and advanced measurement techniques
Work closely with analytics, strategy, and planning teams to ensure experimentation aligns with business goals and measurement frameworks
Document best practices and present executive-ready insights that inform future media, engagement, and retention strategies
Qualification
Required
3+ years of experience in paid media, digital marketing, growth experimentation, or marketing analytics (agency, in-house, or platform)
Strong understanding of paid media fundamentals, with hands-on experience working with paid social and digital media partners
Deep analytical skill set, including experimentation methodologies such as incrementality testing, geo-testing, and causal inference
Experience with media platform reporting (Meta, Google, TikTok, YouTube, DSPs) and analytics tools including Google Analytics and Excel/Sheets
Ability to distill complex technical findings into concise, executive-ready insights
Preferred
SQL experience (a plus, not required)
Background in lifecycle marketing, engagement, or retention analytics
Experience driving adoption of AI or automation within paid media through structured experimentation
Benefits
Medical
Dental
401(k)
Direct deposit
Commuter benefits