Creative Cove Inc. ยท 2 days ago
Web Content Manager
United States
Contract
Remote
Senior Level
5+ years expCreative Cove Inc. is a financial services client seeking a Web Content Manager to drive content creation, planning, and strategy. The role involves managing relationships with content authors and designers, focusing on SEO and content's impact on user engagement.
Staffing & Recruiting
Hiring Manager
Lyndsey Liberti
Responsibilities
Create and manage content pipelines across multiple disciplines
Define, plan and create content strategies and calendars inclusive of seasonality, audience segments, and existing content libraries (PDFs, print and traditional media assets)
Incorporate SEO strategies and best practices during the content creation process
Create and manage content within Adobe Experience Manager inclusive of Sites & Pages, Content Fragments, Assets, Experience Fragments and Tags
Support ongoing software roadmaps through identifying new requirements/features, reporting bugs, collaborating with UX designers and testing/approving new feature development
Monitor and analyze how our competitors are representing themselves, promoting their products and supporting the client experience through web strategies
Qualification
Required
5+ years experience in content creation, planning and strategy
Extensive digital content creation experience within the financial services industry
5+ years of hands-on SEO experience
5+ years of hands-on experience with Adobe Experience Manager Sites
5+ years of hands-on experience with Adobe Experience Manager Assets
5+ years of hands-on experience with Adobe Analytics
Understanding of the complexities and compliance requirements of the financial services industry
College degree in Marketing, Communications, Multimedia, Interactive Media, Journalism or similar program
5+ years of specialized experience creating and managing content calendars in support of financial concepts and products within the retirement, savings and insurance industries
5+ years of experience and/or certification with web content management systems such as Adobe Experience Manager, Yext, Content Stack, Drupal, Sitecore, WordPress, Contentful, Optimizely, Webflow, etc
5+ years of experience tagging, tracking and analyzing content impact through advanced use of data platforms such as Adobe Analytics, Claravine, Google Search Console, SEMrush, and Conductor, among others
Subject matter expertise with SEO tools such as Conductor, BrightEdge, and Semrush regarding content generation, content auditing and content optimization
Experience utilizing a marketing operations platform to create content calendars and production pipelines such as Aprimo, Workfront, Wrike, etc
General understanding and familiarity with AGILE development with experience supporting feature development (release planning, user stories, acceptance criteria, UAT support, etc.)
Strong writing skills including 3+ years of financial industry experience planning, creating and managing digital content
Company
Creative Cove Inc.
Creative Cove Inc.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase