Dashing Diva · 1 day ago
Paid Media Lead
Port Washington, NY
Contract
Onsite
Mid, Senior Level
$35/hr - $45/hr
3+ years expDashing Diva is seeking a Paid Media Lead to manage hands-on execution and performance optimization across Search and Paid Social. This role focuses on driving efficient growth in beauty and eCommerce initiatives by collaborating with analytics, creative, and marketing teams.
BeautyCosmeticsE-Commerce
Responsibilities
Own day-to-day execution across Google Search/Shopping and Paid Social platforms, including Meta, TikTok, and Pinterest
Manage and optimize campaigns with monthly media budgets of $300K+, ensuring disciplined pacing and performance against efficiency targets
Build, launch, and optimize campaigns with a focus on CAC, ROAS, and MER
Manage budgets, pacing, and bid strategies aligned with revenue and growth goals
Identify and scale winning keywords, audiences, creatives, and offers
Execute campaign builds and updates with tight turnaround times, supporting fast-moving launches, promotions, and tests
Respond quickly to performance signals and business needs, making real-time optimizations when required
Analyze performance across platforms and translate data into clear, actionable insights
Develop concise weekly and monthly performance summaries explaining what’s driving results and why
Partner with analytics tools (GA4, Triple Whale, platform reporting) to understand cross-channel impact
Support leadership with data-backed insights that inform planning and optimization
Collaborate with creative and marketing teams to inform creative direction using performance data
Identify trends across hooks, formats, messaging, and offers
Support structured testing frameworks across creative, audience, and bidding strategies
Work closely with the Data & Insights Analyst to align reporting and learnings
Partner with eCommerce and marketing teams on launches, promotions, and seasonal initiatives
Contribute to broader media strategy and channel expansion as the team grows
Qualification
Required
3–5+ years of hands-on paid media experience within beauty and/or eCommerce brands
Demonstrated experience managing $300K+ in monthly media spend
Strong proficiency across Google Ads, Meta Ads Manager, TikTok Ads, and Pinterest
Highly data-driven with the ability to synthesize performance into actionable insights
Comfortable operating in fast-paced, test-and-learn environments
Strong communication skills with the ability to clearly tell the story behind the data
Preferred
A track record of efficiently pacing and optimizing paid media campaigns at scale
Experience launching and iterating campaigns quickly without sacrificing performance
The ability to turn performance data into clear, actionable insights trusted by stakeholders
Proven impact on driving DTC growth and improving marketing efficiency through paid media
Benefits
Health benefits (Medical, dental, vision, AD&D, Life)
401(k) matching
PTOs
Company holidays
Summer Fridays & more!
Company
Dashing Diva
Dashing Diva delivers cutting-edge artificial nails, wraps, tattoos, fine gel polishes and nail protection adhesives online.
51-200 employees
H1B Sponsorship
Dashing Diva has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
Funding
Current Stage
Growth StageLeadership Team
Paul Choi
Chief Operating Officer
Recent News
Washington Post
2024-04-11
Company data provided by crunchbase