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Wayside Publishing · 4 days ago

Salesforce Marketing Cloud Account Engagement (Pardot) - Contractor

United States

Contract

Remote

Mid Level

Wayside Publishing is a progressive developer of world language programs, resources, and materials for middle and high schools across the United States. They are seeking a Salesforce Marketing Cloud Account Engagement (Pardot) specialist to optimize their marketing automation instance and support the Marketing team's operational needs.

E-LearningPublishingTraining

Work & Life Balance

Hiring Manager

Wendy Allen

Responsibilities

Build and configure Engagement Studios to support marketing campaigns

Create and maintain email templates that align with brand standards

Develop and manage automation rules to improve lead nurturing workflows

Clean up and deprecate outdated lead and prospect records, lists, and unused assets

Organize and structure data to improve reporting capabilities and KPI tracking

Work directly with Operations and Marketing teams to implement their automation requirements

Provide occasional Service Cloud administration and troubleshooting support based on weekly bandwidth

Qualification

Pardot AdministrationEmail Marketing Best PracticesAutomation WorkflowsData HygieneSalesforce ReportingService Cloud KnowledgeIndependent WorkEffective Communication