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Tampa Bay Lightning · 1 day ago

Account Manager, Partnerships

Tampa, FL

Full-time

Hybrid

Senior Level

6+ years exp

Tampa Bay Lightning is part of the Vinik Sports Group, focusing on strategic planning and partnership marketing. The Account Manager, Partnerships will manage corporate partner sponsorship accounts, ensuring world-class service and driving revenue through successful account management and new business development.

HockeySports

Responsibilities

Responsible for managing partnership marketing & activation business professionals, tasked with retaining and growing VSG partnership revenues through partner relationships, delivering best-in-class partnership marketing and activation platforms, and driving our partners’ business objectives via a diverse mix of marquee benefits

Oversee day-to-day management, activation, and development of assigned VSG partners, which may include championship, jersey patch, and/or naming rights partnerships

Act as corporate marketing consultant to partner contacts to develop and deliver impactful, effective, and measurable sponsorship platforms

Lead the planning, execution, tracking, and reporting of all assigned partners’ contractual elements, including but not limited to: traditional media assets (e.g., radio, print, television, digital, social, etc.), in-market promotions, in-arena activation, hospitality, experiential, and community programs

Work closely with internal and external stakeholders to collaborate on the strategy and fulfillment of partnership marketing initiatives

Apply partnership knowledge which includes discovery, presentation, overcoming objections, conveying strategic value proposition, listening, negotiating, and closing renewal business

Develop and execute a professional renewal presentation which conveys the unique selling proposition and is customized with benefits to meet company goals

Help manage the process of measuring the effectiveness of assigned sponsorship platforms to demonstrate partner ROI and ROO using tools such as YouGov, Nielsen, Blinkfire Analytics, independent internal studies, etc

Responsible for directly contributing to overall company and department revenue goals through partnership renewals and upsells as well as supporting new business development efforts

Maintain and grow partner relationships at all levels from day-to-day contacts to decision makers through regular touchpoints, including but not limited to: weekly or bi-weekly status calls; annual partner activation summit; hospitality and events; pre-season planning, mid-season check-in, and post-season recap meetings; etc

Act as an extension of assigned partners’ brand, understanding the industry landscape, business objectives, challenges, opportunities, etc

Manage both internal and external partner expectations on processes, timelines, approvals, and deadlines

Ideate and innovate sponsor platforms to drive business objectives and to solve business unique challenges

Provide vision and leadership serving as a lead on special projects, committees within the organization, and within the Partnerships department

Perform other duties, as assigned

Game/Event Night responsibilities: Yes

Approximate number of events worked per year: 35-45

Responsibilities include: setting up Ford Thunder Alley making sure all activation signage/materials are correct, executing activations during intermissions, and engaging with management clients throughout the game

Qualification

Partnership marketingClient relationship managementProject managementSales skillsStrategic planningCreative thinkingCommunication skillsCustomer service focusMS Office proficiencyDiverse market experienceTeam leadershipCollaboration skills

Required

Bachelor's degree in business management, marketing, advertising, or sports management (or similar field) from four-year college or university required

6 or more years of experience in marketing, activation, consulting, and client focused position(s) in sports, entertainment, advertising, brand, and/or consulting agency

Demonstrated ability to lead with a history of exhibiting strong moral character and selfless decision making

Creative, enthusiastic, and excellent oral and written communication skills

Superior customer service focus and sales skills

Strong project management skills focused on organization, time management and planning

Demonstrated ability to be strategic and solution-oriented

Ability to establish effective client and interdepartmental relationships, manage multiple client contacts and projects, and drive business

Proven ability to consistently deliver results for client(s) and achieve company goals and objectives

Able to interface with colleagues, senior executives, and clients effectively and personably, recognizing the need to adjust communication style according to the audience

Ability to successfully collaborate and influence others in a flexible and dynamic environment

Lead with an organization first, department second, individual third mindset

Ability to successfully collaborate and influence others in a flexible and dynamic environment

Proficient in MS Word, Excel, Outlook, PowerPoint. CRM experience a plus