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H&M · 1 day ago

PR Specialist

New York, NY

Full-time

Hybrid

Entry, Mid Level

$67K/yr - $75K/yr

2+ years exp

H&M is a global fashion retailer seeking a PR Specialist to support fashion publicity initiatives in the U.S. and Canada. The role involves driving brand awareness through media strategies, cultivating relationships with journalists, and collaborating with cross-functional teams to enhance H&M's brand perception and business goals.

Customer ServiceFashionRetail

Responsibilities

You drive fashion publicity for H&M in the U.S. and Canada, executing holistic earned media strategies across print, digital, broadcast, and non-traditional communications channels

Possess a strong understanding of evolving media landscape and maintain relationships with journalists and influencers to adapt H&M’s global fashion PR plan and build and maintain local PR calendar, incorporating key cultural moments to ensure local relevance

Actively monitor fashion industry news and ideate new ways to generate exposure and excitement around the brand

Foster strong collaborative relationships with local cross-functional teams to identify short-term and long-term actions to support H&M’s PR initiatives

Proactively seek new opportunities for external partnerships and event opportunities to amplify H&M’s fashion offering and expose the brand to strategic audiences

Draft and edit press materials including press releases, messaging documents and pitches

Work with and support our corporate communications/media relations team on ad-hoc projects and planning

Responsible for data, analytics and reporting, possessing a firm understanding of how media coverage can drive impact for the brand and business

Manage and liaise with external agencies, consultants and partners

Foster a close collaboration with the talent relations team to maximize synergies between paid and earned relationships including but not limited to showroom appointments, gifting events

Qualification

Fashion PR experienceMedia relationsPress material draftingData analyticsInterpersonal skillsOrganizational skillsCreative thinkingCommunication skills