Core Sound Imaging · 17 hours ago
Lifecycle & Content Marketing Manager
Raleigh, NC
Full-time
Onsite
Senior Level
5+ years expCore Sound Imaging is redefining the future of medical imaging through innovative, cloud-based technology. The Lifecycle & Content Marketing Manager will own prospect and customer journey marketing, ensuring timely communications that drive engagement and retention.
Health Care
Responsibilities
Design and execute HubSpot workflows and automations for email nurturing across marketing, sales, and customer success stages
Own the nurture program, including segmentation, email campaigns, and performance reporting
Plan and lead lifecycle campaigns designed to retarget, reengage, or drive greater engagement among prospects, and to create upsell opportunities among customers. Optimize campaigns via smart segmentation and cross-channel, integrated enrollment triggers
Own evergreen, bottom-of-funnel retargeting channels, and strategy designed to reengage and nurture prospects to drive more conversions and increase ROAS
Lead and manage the webinar program end-to-end (Zoom Webinars + HubSpot integration), including promotion, technical setup, and follow-up
Create and maintain content assets (blogs, whitepapers, case studies, gated resources) to support campaigns and SEO
Lead SEO/AIO/GEO function, conducting regular research, tracking rankings and results, and building content that is optimized for results
Own website content strategy and updates, ensuring alignment with brand and conversion goals
Build and maintain a content calendar for all channels and campaigns
Collaborate with Growth Marketing Manager on top-of-funnel content needs and with Product Marketing Manager on product-related content
Own and manage all social media channels, ensuring regular posting and interaction, and driving toward greater engagement
Support Salesloft content development and process optimization
Develop and maintain internal style guide
Enforce adherence to brand and content guidelines across the organization
Analyze engagement metrics and optimize lifecycle campaigns for retention and upsell
Take on a leadership role in supporting the development of a multi-touch attribution strategy and lead scoring model, as well as methods for sales handoff at key touchpoints
Support product marketing manager’s partner marketing strategy by executing on co-developed and co-marketed content via webinars, ads, marketplaces, and more
Manage projects in Asana, following internal and project management best practices and retaining responsibility for tracking project execution and hitting deadlines
Other duties as assigned
Qualification
Required
Bachelor's degree in Marketing, Business, or related field
5+ years in lifecycle, content, and demand generation marketing
Expertise in HubSpot marketing automation and webinar platforms
Excellent writing, copyediting, proofreading, and content development skills
Extensive experience in building SEO-driven content, with foundation in AIO and GEO
Experience managing websites (WordPress, HubSpot, or similar CMS)
Good communicator with strong aptitude for cross-functional collaboration
Experience working with sales teams to develop pipeline acceleration strategies and optimize lead quality
Experience with Asana, Monday.com, or similar project management tools
1+ years of social media management experience
Company
Core Sound Imaging
More than a PACS, the Studycast® system from Core Sound Imaging offers comprehensive imaging workflow on demand.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$80MKey Investors
PSG Equity
2025-01-17Private Equity· $80M
Leadership Team
Laurie Smith
COO
Recent News
2025-08-26
2025-01-23
Company data provided by crunchbase