H&H Group | B Corp™ · 1 day ago
DTC and Social Commerce Manager
Florida, United States
Full-time
Hybrid
Senior Level
7+ years expH&H Group is a company focused on premium nutrition and lifetime wellness, striving to make people healthier and happier through their brands. The DTC & Social Commerce Manager will drive growth and operational excellence across their e-commerce platforms, managing performance, demand planning, and strategic initiatives to enhance customer experience and revenue generation.
Nutrition
Responsibilities
Serve as the primary channel owner for ZestyPaws.com, SolidGoldPet.com, and TikTok Shop, responsible for delivering revenue, P&L, and growth targets
Lead channel performance optimization through strategic merchandising, promotional planning, conversion improvements, and full-funnel activation
Provide regular performance updates and strategic readouts to cross-functional teams and company leadership, serving as the central point of accountability for DTC and TikTok Shop performance
Lead demand planning, sales forecasting, and inventory alignment across both DTC sites and TikTok Shop
Monitor daily/weekly KPIs and translate insights into strategic and tactical actions across supply chain, marketing, CX, and product
Oversee budgeting, MAP compliance, operational rigor, and agency partner accountability
Manage and maintain a robust website & promotional calendar, ensuring alignment with marketing initiatives, inventory positions, product launches, and seasonal sales cycles
Serve as the primary driver of TikTok Shop performance across both brands, owning strategy, execution, and daily operations
Lead TikTok agency partners to accelerate creator activation, paid campaign performance, and content velocity
Operate hands-on within TikTok Seller Center, managing storefronts, product setup, merchandising, promotions, and analytics
Own and scale the affiliate programs for ZestyPaws.com and SolidGoldPet.com from strategy through execution
Identify, recruit, and manage affiliate partners to generate incremental revenue and new customer acquisition
Optimize affiliate offer structures, performance reporting, and cross-channel alignment to ensure efficient growth
Direct the digital merchandising strategy for both brand websites, including assortment planning, PDP optimization, navigation improvements, and promotional strategy
Ensure a cohesive and premium brand experience across ZestyPaws.com, SolidGoldPet.com, and TikTok Shop
Elevate shopper experience and retention through UX enhancements, subscription program growth, review generation strategies, and ongoing site content optimization
Align all on-site initiatives with the website & promotional calendar, ensuring consistency with broader marketing and channel goals
Partner with marketing to launch new products with coordinated demand generation across DTC and TikTok Shop
Drive acquisition and conversion through SEO, paid media, retargeting, affiliate marketing, creator partnerships, and optimized promotional strategies
Leverage consumer insights and performance data to improve customer lifetime value, repeat purchase behavior, and long-term loyalty
Qualification
Required
7+ years of experience managing DTC website within a consumer goods business
Proven track record of owning channel P&L and delivering revenue, growth, and profitability targets
Hands-on experience managing Shopify merchandising, promotions, and onsite optimization
Experience operating within TikTok Shop, Meta Shop, or other social commerce platforms
Demonstrated success leading affiliate programs, influencer/creator-driven commerce, or performance partnerships
Proficiency in analytics and eCommerce tools (Google Analytics, Shopify Analytics, Triple Whale, CMS platforms, subscription/review tools)
Strong understanding of DTC performance levers including CRO, SEO, paid media, retargeting, merchandising, and promotional strategy
Experience managing agencies and cross-functional partners across marketing, supply chain, CX, and product
Strong communication skills with the ability to present performance readouts to leadership and translate insights into action
Expertise in full-funnel DTC growth, customer acquisition, conversion, and retention
Ability to operate both strategically and hands-on in a fast-paced, data-driven environment
Highly organized, detail-oriented, and able to manage timelines, promotions, and operational workflows
Company
H&H Group | B Corp™
H&H Group is a global health and nutrition company.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Guillaume Caixeiro
CFO North America
Brian Cole
Chief Customer Officer / Vice President of Sales
Recent News
Company data provided by crunchbase