Resilite- The Mat Company · 1 day ago
Digital Marketing Specialist
Northumberland, PA
Full-time
Onsite
Entry, Mid Level
$55K/yr - $60K/yr
2+ years expResilite Sports Products is a family-owned brand with over 65 years of experience in designing and manufacturing athletic surfaces and equipment. They are seeking a Digital Marketing Specialist to manage email marketing, social media, and website content, contributing ideas and optimizing performance through data analysis.
Sporting Goods Manufacturing
Responsibilities
Own execution of email marketing campaigns including newsletters, promotions, and basic automated workflows
Support content creation for email, including copy and layout updates
Manage list segmentation, hygiene, and organization
Monitor performance metrics and assist with ongoing optimization
Manage Resilite’s organic social media profiles across key platforms, including content creation, scheduling, posting, and community engagement
Create social media content (copy, basic graphics, and short-form video) aligned with brand guidelines and campaign goals
Plan and maintain a social content calendar in coordination with the marketing team
Monitor comments, messages, and engagement, responding appropriately and escalating when needed
Track performance metrics and apply insights to improve engagement and reach
Perform regular website updates including content edits, product updates, and digital asset placement (Shopify preferred)
Ensure website content is accurate, on-brand, and up to date
Apply basic SEO, UX, and CRO best practices when updating content
Assist with digital asset organization and management
Track and report on performance across email, social, and website channels
Review engagement and performance data to identify opportunities for improvement
Support a test-and-learn mindset by helping implement and evaluate small optimizations
Work closely with marketing, sales, and operations to support campaigns and initiatives
Assist with seasonal promotions, product launches, and ongoing marketing needs
Communicate proactively and manage multiple priorities effectively
Qualification
Required
2–5 years of experience in digital marketing or a related role
Experience managing organic social media, including content creation and engagement
Hands-on experience executing email marketing campaigns
Experience updating website content using a CMS (Shopify preferred)
Strong attention to detail and organizational skills
Comfortable supporting both B2B and B2C marketing efforts
Proactive communicator who enjoys learning and problem-solving
Preferred
Familiarity with HubSpot or similar marketing platforms
Basic understanding of SEO, CRO, and analytics tools
Experience with digital asset management
Interest or familiarity with wrestling, gymnastics, or ninja warrior communities
Benefits
Health, Dental, and Vision Insurance
401(k) with Company Match
Profit Sharing
Collaborative, onsite team environment
Company
Resilite- The Mat Company
Resilite™ Sports Products is a world leader in manufacturing athletic mats and customized padding for a variety of industries, such as wrestling, gymnastics, cheer, law enforcement, and martial arts.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Shawn Leitenberger
COO
Company data provided by crunchbase