Greene County Convention & Visitors Bureau ยท 1 day ago
Marketing/Public Relations Specialist
Beavercreek, OH
Full-time
Onsite
Mid Level
3+ years expGreene County Convention & Visitors Bureau is seeking a Marketing/Public Relations Specialist who will work under general supervision to perform a variety of marketing and public relations activities. The role involves developing marketing strategies, conducting market research, and collaborating with local businesses to enhance the county's event offerings.
Hospitality
Responsibilities
Facilitate the acquisition of leads, requests for proposals, room rates, and pertinent information from local hotels, attractions, restaurants, and meeting service providers as per the requirements of potential decision-makers
Cultivate and sustain positive relationships with key contacts and existing clients
Develop and implement marketing strategies to recruit new events
Devise and execute comprehensive sales strategies targeting diverse markets, tailoring approaches to meet specific segment needs
Conduct thorough research on market trends and customer preferences to position the county as the preferred event destination
Showcase attractions, venues, accommodations, and services through persuasive strategies and tailored materials
Stay updated on industry trends and customer preferences to inform ongoing sales strategies and product development efforts
Collaborate with local businesses, attractions, hotels, and service providers to offer comprehensive event packages, enhancing the county's offerings
Attend after-hour networking events and trade shows to build and maintain key relationships
Foster strong ties with community organizations, associations, and government bodies relevant to each market segment
Conduct community outreach initiatives to bolster the county's reputation
Coordinate with DMO team members for a seamless customer experience across sales, operations, and customer service
Collaborate directly with event planners to facilitate the seamless execution and planning of their events, guiding them to suitable vendors when required
Provide support to groups coordinating site visits
Research, identify, and solicit group planners in specific markets of motorcoach, sport tournament planners, golf, bike groups, religious, business, and educational groups
Attend trade shows, industry events, and client meetings
Utilize CRM software expertise for accurate group information maintenance, fostering effective communication and follow-up
Track and analyze sales data to assess strategy effectiveness and identify areas for improvement
Deliver regular reports to management on sales performance, market trends, and potential growth opportunities
Performs others duties of a similar nature or level as assigned
Qualification
Required
Completion of core course work for Bachelor's Degree in Communications, Sports, Public Relations, Journalism, Marketing, or a related field
36 months related experience and/or training in marketing, resource development, or public relations
Valid Ohio Driver's License
Company
Greene County Convention & Visitors Bureau
Rare is the destination that provides activities at every turn, and yet, never hems you in.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase