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Rapid Die Cut · 6 hours ago

Performance Marketing Specialist

Detroit Metro

Full-time

Onsite

Senior Level

5+ years exp

Rapid Die Cut is seeking a Performance Marketing Specialist to enhance their visibility through search, advertising, and web experience. The role involves managing SEO/AEO, paid search campaigns, and website optimization to improve lead quality and conversions.

CADIndustrialMechanical EngineeringPlastics and Rubber Manufacturing

Hiring Manager

Kristi Rice

Responsibilities

Working within our CMS platform, building and updating webpages using best practices for UX, page speed, mobile responsiveness, and conversion flow

Ensuring all web assets support strong SEO foundations, including structured data, metadata, internal linking, and accessibility

Applying AEO best practices to increase visibility within AI-driven search environments, including schema markup, structured content, and conversational content paths

Expanding on traditional keyword research to develop answer-ready content aligned to our customer’s questions

Conducting ongoing SEO audits to ensure site health, crawlability, mobile performance, and adherence to modern standards

Auditing our website for technical SEO, on-page SEO, and content performance, implementing scalable strategies for additional traffic

Implementing and optimizing paid search campaigns across Google Ads, Microsoft Ads, and social media platforms, managing budgets, bids, and daily spend

Owning keyword strategy, ad copy creation, A/B testing, bid adjustments, budget pacing, and audience segmentation

Daily utilization of reporting, analytics, and trend tools to track campaign performance and make data-driven decisions

Implementing and managing robust conversion tracking strategies using Google Tag Manager, Facebook Pixel, LinkedIn Insight Tag, and other platform-specific tools

Developing dashboards and reporting to track channel performance, pipeline contribution, and ROI

Qualification

SEOAEOPPCGoogle Analytics 4Conversion trackingB2B marketingAnalytical skillsProject managementInterpersonal skills

Required

Bachelor's degree in marketing, communications, business, or a related field

5+ years in performance marketing, growth marketing, or demand generation

Hands-on SEO experience, including proven success in scaling SEO programs

Understanding of LLMs, generative AI, and their impact on search behavior

Strong analytical skills and proficiency in SEO/AEO/PPC tech stacks

Experience with conversion tracking tools, UTM strategies, Google Tag Manager, and cross-channel attribution, with the ability to turn insights into action

Strong command of Google Analytics 4 (GA4) and custom reporting tools

Excellent project management skills with the ability to manage multiple projects simultaneously and meet deadlines

Strong interpersonal skills and the ability to collaborate effectively across teams