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General Motors · 3 months ago

Brand & Product Communications Lead - Cadillac Product Management

United States

Full-time

Remote

Mid, Senior Level

$109K/yr - $145K/yr

6+ years exp

General Motors is a leading automotive company committed to innovation and sustainability. They are seeking a Senior Product Manager for Cadillac Communications to lead the strategic execution of product storytelling, manage complex communications initiatives, and ensure alignment with brand positioning and business goals.

AutomotiveElectric VehicleInformation ServicesManufacturingTransportation

No H1B

Responsibilities

Lead the development and execution of product communications strategies across the vehicle lifecycle, ensuring alignment with brand positioning and business goals

Serve as the go-to expert on Cadillac’s vehicle portfolio, including features, specs, pricing, target audiences, and competitive positioning

Manage the creation and distribution of media assets including B-roll, photography, and digital content

Collaborate with engineering, design, and media fleet teams to track vehicle testing schedules and support media integration

Partner with internal stakeholders including legal, product planning, research, brand marketing, sales, and agency teams to ensure message consistency and accuracy

Monitor and communicate product updates and changes with urgency and precision across the organization

Align communications with marketing language and activations, ensuring cohesive storytelling across channels

Mentor junior team members and contribute to cross-functional collaboration and innovation

Qualification

Product communicationsBrand strategyProgram managementAnalytical skillsDigital storytellingPassion for automotiveStrategic thinkingWriting skillsCollaboration