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TRANZACT · 1 day ago

Director of Paid Social

Triangle Area

Full-time

Onsite

Mid, Senior Level

5+ years exp

TRANZACT is a leading direct-to-consumer insurance services business, specializing in the distribution of Medicare Advantage and Life & Supplemental insurance policies. They are seeking a Director of Paid Social to own the strategy, execution, and performance of Paid Social campaigns, leading a team and collaborating across departments to drive measurable business outcomes.

AdvertisingDirect SalesInsurance

Responsibilities

Lead campaign strategy, setup, and optimization with a focus on driving ROI and scale

Analyze performance data to inform decisions, optimize creative and targeting, and identify opportunities for growth

Mentor and grow a high-performing team of Paid Social marketers

Partner and communicate cross-functionally to deliver seamless, integrated acquisition strategies

Stay on the pulse of platform changes, competitive trends, and emerging tactics

Manage multi-million-dollar budgets efficiently with an eye on performance and profitability

Qualification

Paid Social advertisingAnalytics skillsLeadership experienceDirect-to-consumer acquisitionBudget managementPerformance marketingCreative best practicesTeam mentoring