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Wripple · 1 week ago

Digital Content Strategist

Atlanta, GA

Contract

Hybrid

Senior Level

5+ years exp

Wripple is an Agency Services Platform connecting clients with independent talent, and they are seeking a Digital Content Strategist/Designer for a long-term contract. The role focuses on transforming the client's website content strategy and execution, ensuring a seamless digital experience that engages users effectively.

Brand MarketingHuman ResourcesProfessional ServicesRecruiting

Responsibilities

User Research & Analysis: Work with UXR and CI teams to understand audience needs, behaviors, and intent. Translate insights into content priorities, navigation logic, and user pathways

Structural Design: Develop best-in-class sitemaps, navigation systems, content hierarchies, and user flows that ensure information is discoverable, logical, and engaging

Content Audit & Gap Analysis: Evaluate existing site content. Identify redundancies, gaps, opportunities, and recommendations for restructuring to simplify and elevate the user experience. As well as how product expansion can and should be implemented now and for the future

Framework Creation: Establish frameworks and templates that govern how information is structured, ensuring consistency, scalability, and clarity across all pages and modules

Cross-Functional Collaboration: Partner with Product Design, creative, development, and marketing to align the site's architecture and content strategy with core product goals, ensuring a cohesive and faithfully executed user experience

Page Copywriting: Write clear, concise, and high-impact copy for core pages, landing pages, and product storytelling & how-to pages, that balances brand voice with usability

Conversion-Driven Messaging: Shape persuasive headlines, CTAs, and value propositions that inspire trust and drive user action

Microcopy & UX Writing: Craft micro-interactions (tooltips, error states, labels, onboarding cues) that guide users with simplicity and personality

Voice & Tone: Master the brand voice - elevated, confident, and culturally connected - and ensure consistency across every touchpoint, with intentionality of where the user is in the journey and the action we want them to take

Editing & QA: Edit, refine, and proof content to meet the highest standards of clarity, grammar, and polish

Qualification

Information ArchitectureContent StrategyUX WritingFigmaWebflowContent AuditsAccessibility KnowledgeCollaborationWriting Mastery

Required

Portfolio of Excellence: A body of work that demonstrates both structural thinking (IA, sitemaps, flows) and copywriting craft (web pages, UX writing, conversion content)

Experience: 5+ years in information architecture, content strategy, UX writing, or a hybrid role at the intersection of design and content. Experience with premium consumer brands or digital platforms strongly preferred

Tools: Proficiency with Figma and Webflow content management

UX Fluency: Strong understanding of usability principles, cognitive load, content hierarchy, and how design + content work together to drive engagement

Analytical Strength: Skilled in content audits, research synthesis, and turning insights into action

Writing Mastery: Exceptional writing, editing, and proofreading skills; able to make complex ideas crystal clear and engaging

Collaboration: Strong communicator who thrives in partnership with designers and developers; able to defend ideas while listening to feedback

Accessibility Knowledge: Familiarity with WCAG guidelines and inclusive content practices

Ability to work independently, manage deadlines, and communicate effectively in a remote environment