John Brown University · 1 day ago
Social Media & Digital Content Specialist
Siloam Springs, AR
Full-time
Onsite
Mid LevelJohn Brown University is seeking a Social Media & Digital Content Specialist to create engaging content that reflects the university's story through digital channels. The role involves managing social media platforms, overseeing student photographers, and ensuring quality content is shared across various media outlets.
EducationHigher EducationUniversities
Responsibilities
Manage the university’s institutional social media channels by developing dynamic photographic, graphic, video and written content, capitalizing on trending social media ideas to recruit prospective students and keep current students engaged in campus life and flourishing in their college journey. Respond to social media interactions in a manner that strengthens the JBU brand
Act as the main campus photographer for coordinated marketing photoshoots and ad hoc assignments not covered by the student photography team
Supervise student photographers and social media team to cover campus events, create content, and fulfill client photography requests
Work with the Director of Video Production to ensure all videos created by UMC are utilized across appropriate platforms including social media, YouTube, digital campus displays and the website
Manage the university’s YouTube channel, including optimization of video titles, descriptions, links and playlists
Work with the Director of Owned & Earned Media to ensure video and photography content on the university’s website is current
Oversee the university’s digital asset management system including organization of content, distribution of photography and training of employees on access or uploading content
Monitor other university social media accounts and alumni connections and share appropriate posts including suggesting content to the writing staff that might merit a longer written-form story
Maintain an up-to-date record of department and club social media accounts, user ids and passwords
Gather and report monthly social media metrics
Other duties as assigned
Qualification
Required
Ability to set priorities and accomplish goals with limited supervision
Ability to maintain positive relationships with staff, faculty, students and community
Ability to present oneself professionally in speech and appearance to external constituents
Ability to articulate the benefits of a Christian college experience, including a clear and concise position on the issue of integration of faith, learning and living
Commitment to the Articles of Faith, mission and objectives of the university
Desire to be a role model for students by demonstrating an active Christian faith in personal example and in work-related responsibilities
Strong DSLR/Mirrorless photography skills including photo editing (Adobe) and asset management systems
Demonstrated experience creating dynamic, creative, and varied content for social media platforms
Strong communication skills with the ability to create content in an organization's brand voice, tailored to diverse audiences across online platforms
Ability to create and edit short-form video content on DSLR/mirrorless cameras and mobile phones
Demonstrated understanding of social media trends and performance objectives (YouTube SEO, etc.)
Basic graphic design skills and ability to create attractive social media images (Canva or Adobe)
Capacity to self-manage multiple projects and complete work on time with minimal supervision
Ability to motivate and manage multiple part-time student workers to achieve goals and meet deadlines
Bachelor's degree in photography, public relations, marketing, or related field is required
Preferred
Intermediate graphic design skills using InDesign, Photoshop, Illustrator
Familiarity with Adobe Creative Suite, content management and digital asset management systems
Experience in online or traditional journalism, marketing or publishing
Company
John Brown University
John Brown University is a private, interdenominational, Christian liberal arts college located in Siloam Springs, Arkansas.
Founded in 1919
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$11.33MKey Investors
Arkansas Office of Skills Development
2024-05-13Grant· $0.33M
2020-07-22Grant· $8M
2016-04-28Grant· $3M
Leadership Team
Ted Song
Chief Innovation Officer
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