YourCNB · 19 hours ago
Creative Manager
YourCNB is a financial institution seeking a Creative Manager to oversee marketing and communication projects while ensuring brand integrity. The role involves managing relationships with marketing agencies, leading creative development processes, and producing various marketing materials to enhance brand awareness and customer experience.
Responsibilities
Reports to the Director of Marketing and Corporate Communication and provides support in developing marketing collateral that effectively and distinctively promotes Citizens National Bank’s brand and product offerings to various audiences
Leads the creative planning and development process from concept to completion. Ensures projects are compliant, completed on time and within budget
Leads the bank’s external agency and vendor partners in developing and executing differentiated and effective marketing campaigns across all marketing channels
Maintains corporate identity, design standards and policies
Manages marketing and communication vendor relationships
Translates customer research and performance data into actionable creative and design strategies
Partners with key stakeholders to conceptualize and execute creative that supports brand awareness, product adoption and customer experience
Collaborates with internal stakeholders across the bank to ensure all deliverables align with project objectives, meet established quality standards and are completed on schedule
Supports the messaging, content, video and copywriting needs of internal stakeholders to support their business units
Creates templated designs for marketing deliverables to be used by the marketing and communication team such as social media content, CNB Connect content, digital signage content, email content and various other materials
Functions as bank photographer and videographer to capture content on behalf of the organization
Directs and oversees brand photography and video shoots, ensuring alignment with brand tone and visual storytelling goals
Ensures all creative materials incorporate required disclosures, meet accessibility standards and comply with applicable industry regulations
Maintains detailed records of bank’s marketing and advertising campaigns for audit and compliance purposes
Monitors industry trends to ensure that creative strategies align with evolving customer needs and channel best practices
Performs other functions and special projects as needed to assist others in completing tasks and work assignments
Qualification
Required
A bachelor's degree in graphic design, film, video production or a related field. Equivalent work experience with required knowledge and skills may be substituted for a degree
Proficiency in using design and video editing programs like the Adobe Creative Suite (InDesign, Illustrator, Photoshop and Premiere Pro) and Final Cut Pro
Strong portfolio showcasing a diverse range of graphic design and video production experience
Ability to work independently and meet deadlines
Strong verbal and written communication skills, as well as excellent organizational skills and the ability to work effectively in a team environment
Strong administrative, analytical and problem-solving skills along with excellent project management skills
Preferred
Bachelor's degree and 5 or more years of related experience
One or more years of bank marketing experience
Company
YourCNB
YourCNB is a bank that provides wealth management and mobile banking services.
Funding
Current Stage
Growth StageTotal Funding
$2.48MKey Investors
Community Development Financial Institutions Fund
2023-04-10Grant· $2.48M
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