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The Bristal Assisted Living · 1 day ago

Director of Real Estate Marketing

Ronkonkoma, NY

Full-time

Onsite

Director/Executive

$115K/yr - $125K/yr

7+ years exp

The Bristal Assisted Living is seeking an experienced Marketing & Communications professional to oversee marketing, public relations, business development, and digital communications for a diverse portfolio of real estate properties. This role involves developing and implementing marketing strategies, managing media relations, and ensuring brand consistency across all channels.

Health CareHospitalNon Profit

Responsibilities

Develop and implement integrated marketing and communications strategies that support leasing, sales, and brand awareness goals for the portfolio

Ensure brand consistency across all materials, platforms, and properties

Oversee the creation and production of marketing collateral, brochures, signage, and digital assets

Serve as primary liaison for media relations and press inquiries

Draft and distribute press releases, statements, and media kits

Manage crisis communications and reputation management efforts

Build and maintain relationships with local and industry media contacts

Manage and regularly update the company and property websites, ensuring accuracy, engagement, and SEO optimization

Oversee all social media platforms and content calendars

Develop digital marketing campaigns, newsletters, and email communications

Plan, buy, and optimize digital media across paid search, paid social, display, and programmatic channels to drive qualified traffic and conversions

Analyze web and campaign analytics to inform strategy and optimize performance

Write and edit engaging content for web, print, and social media

Highlight property updates, resident or tenant stories, community engagement, and company initiatives

Partner with photographers, videographers, and designers to produce high-quality marketing materials

Develop and nurture relationships with local community organizations (chambers of commerce, libraries, active lifestyle centers, etc.)

Identify and cultivate new referral sources in healthcare, financial planning, and lifestyle services

Plan and execute promotional events tailored to active adults seeking vibrant community living

Manage sponsorship opportunities and community engagement initiatives

Partner with leasing, development, and operations teams to support property-specific marketing goals

Support executive leadership with internal communications and presentations

Coordinate with external vendors and agencies as needed

Qualification

Marketing StrategyMedia RelationsDigital MarketingContent CreationSEOGoogle AnalyticsProject ManagementAdobe Creative SuiteCRM ToolsOrganizational SkillsStrategic Thinking