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Zafran Security · 1 day ago

Senior Marketing Operations Manager

United States

Full-time

Remote

Senior Level

5+ years exp

Zafran Security is looking for an experienced Senior Marketing Operations Manager to enhance and maintain their marketing tech stack while supporting the company's growth initiatives. This role involves optimizing marketing operations processes, managing integrations, and collaborating with cross-functional teams to ensure effective marketing strategies and performance tracking.

Cyber SecurityInformation TechnologyNetwork SecurityRisk ManagementSoftware

Hiring Manager

Christina Solomon

Responsibilities

Manage and optimize all integrations between Hubspot and other tools in the marketing technology stack

Develop and refine marketing operations processes, including lead scoring, nurture workflows and AI adoption to enhance efficiency and effectiveness

Set up database segmentation, ensure data integrity, synchronization, and flow between Hubspot and Salesforce CRM

Define and enforce best practices for lead and contact lifecycle management across marketing and sales teams

Oversee marketing system integrations, working cross-functionally to implement and maintain connections between key platforms to support automation, tracking, and reporting

Evangelize use of AI to automate marketing and sales processes for scalability and efficiency

Evaluate the effectiveness of marketing programs, track conversion rates, and provide recommendations to optimize performance

Creation and distribute key marketing reports - including advertising performance, lead source attribution, pipeline contribution, marketing influence and campaign impact

Manage A/B testing and performance tracking across channels (email, landing pages, ads)

Collaborate closely with Sales, IT, and Operations teams to ensure smooth data flow, CRM follow-up logic, and campaign execution

Support email marketing execution, nurture programs, supporting campaign setup, testing, and email performance analytics

Identify process improvements within marketing systems and workflows to optimize for scalability, efficiency, and automation

Track and manage the marketing budget, including invoice processing, vendor contract management, expense reporting, and budget forecasting to ensure alignment with company goals

Collaborate with Sales Leadership, the BDR Manager, and Sales Operations to design, enhance, and maintain BDR workflows across the tech stack

Qualification

HubSpotSalesforceGoogle AnalyticsMarketing AutomationLead ManagementProject ManagementAnalytical SkillsInterpersonal SkillsAttention to Detail

Required

5-7 years of experience in marketing operations, demand generation, or a related role

Experience in marketing and GTM technology platforms, such as CRM (Salesforce), marketing automation (HubSpot), analytics (Google Analytics), Sweep, Workato, and other relevant tools

Deep curiosity with modern AI tools and demonstrated experience with experimentation

Strong understanding of lead management processes including list management, optimization, data quality, data hygiene and database segmentation

Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions

Proven ability to develop and optimize processes, with a focus on efficiency and scalability

Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines

Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams

Strong attention to detail and commitment to accuracy and quality in all work