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Charter Schools USA · 1 day ago

Marketing&Enrollment Registrar

Cary, NC

Full-time

Onsite

Entry, Mid Level

Charter Schools USA (CSUSA) is one of the largest and highest-performing education management companies in the United States, proudly serving over 82,000 students. The Marketing & Enrollment Registrar is responsible for acquiring and enrolling new students, retaining existing families, and building advocates to meet yearly enrollment targets.

Primary/Secondary Education

Responsibilities

Understands and can effectively communicate Charter Schools USA's and the school's identity, mission, and vision to the several types of stakeholders: families, community organizations, etc

Works with school leadership to provide feedback/insight that allows for improvement and refines the school's identity to ensure the school is properly represented

Develops, and regularly updates/modifies the school's marketing plan and related documents in collaboration with school and state teams to ensure its relevance and activities are within the school budget

Collaborates with state and national marketing and enrollment teams to inform the design of paid digital advertising efforts, providing images, testimonies, identity-related data, and information

Identify, schedule/register, coordinate, and attend/participate in community outreach events to increase school awareness and lead volume - requires working within and outside of normal school hours

Identifies and collaborates with community organizations that can ultimately become a partner and lift the school's reputation, identity, awareness, and overall enrollment

Identify needed school assets, including flyers, banners, and promotional items needed to promote the schools, and is responsible for creating and ordering these within the marketing budget

Works with public relations agencies and local media to promote events, accolades, and differentiating opportunities

Seeks and identifies school stories, testimonials, and thought leadership opportunities that build school credibility and engage families; and write posts on the website and socially

Develops and deliver new opportunities/strategies to promote the identity of the school to influence new parents to attend and build advocates of existing parents

Utilizes the customer relationship management tool (CRM) to build, generate, capture, influence, and convert families -- from once interested, to enrollment and ultimate loyalty/retention

Plans and coordinates school-hosted activities/experiences in support of student recruiting (e.g. open houses and information sessions, parent tours, orientation/registration nights)

Follows up with families interested in the school promptly and through the CRM. Communication is to be strategically executed to include phone calls, emails, text, and print, as campaigns or one-offs, in support of ongoing build relationships with families and enrollment

Develops, implements, and monitors various enrollment strategies to improve application volume such as family referrals, etc

Manages the application pipeline through various enrollment reports and the student registration end enrollment systems, in compliance with CSUSA, state, and local standards, policies, and processes, including the timely offering of seats

Follows up with applicants to welcome them and ensure they understand and properly follow up on completing and submitting required forms and documentation (e.g., driver's license, birth certificates, and proofs of address, etc.)

Receives documentation, and files it properly and judiciously. Enters data on student information systems from the provided documents as necessary to ensure students are fully registered

Reviews student records to ensure current information, accuracy, and completeness before syncing with the student information system (SIS)

Coordinates with school-based special populations staff members to ensure special populations data & documents (including Home Language Surveys) are gathered and shared regularly with the team as students enroll

Adheres to withdrawal processes and policies, including exit interviews

Attempts to minimize/mitigate withdrawals by addressing family satisfaction issues with families and/or leaders as directed

Monitors school withdrawals and provides periodic updates to leadership of number of students withdrawn, and trends of reasons why

Works with school leadership to develop and execute retention strategies on existing students with the ultimate goal of improving retention, start rates, and minimizing withdrawals

Identify, implement, and monitor various advocacy strategies to capture testimonials, identify ambassadors, and leverage raving fans

Enters, verifies, corrects, and audits data where and when necessary; obtains additional information for incomplete documents

Ensures all data for students is up to date, accurate, and aligns between the student information system (SIS), enrollment system, and the state/district systems

Utilizes error reports to make appropriate corrections to student data

Maintain student records, attendance information, and grade reporting in SIS

Coordinate with CSUSA departments (e.g., food services, academics) to ensure tight PowerSchool integration for optimal system usage

Assist in clearing CSUSA and district error reports for proper year-long SIS database flips, and maintenance

Requests transcripts of incoming students and takes appropriate action to ensure completeness

Prepares and transmits requests for student transcripts and other official documents related to students

Consults with appropriate CSUSA staff and maintains electronic and hard-copied student records including attendance, immunization, transcripts, grades, student schedules, and procedures

Consults with CSUSA and district procedures to obtain special population student records (e.g. special education, gifted, MLL, 504, MTSS) from prior schools for new enrollees

Ensures school compliance/adherence to the district, state, federal, and CSUSA regulations guidelines regarding student records, including but not limited to attendance and grades, the Family Educational Rights and Privacy Act (FERPA), as well as assist in the development and enhancement of enrollment policies and procedures

Responds to requests for information and access relevant files in providing information

Complies with all data integrity and security policies of district, state, federal, and company. Maintains the strictest confidentiality requirements

Reviews student records to ensure current information, accuracy, and completeness with the state/district regulations and guidelines

Manage and administer registration, recommitment, and withdrawal process and associated reporting for all students

Prepares local billing invoices for students in the school

Cross-train others on critical Enrollment Registrar functions to ensure there's appropriate backup as may ever be needed

Provide status updates and progress on marketing and enrollment-related projects to leadership and state support as needed

Prepares a variety of enrollment, registration, and application reports for school leadership

Qualification

Marketing skillsCRM proficiencySIS experienceCommunication skillsMicrosoft OfficeBilingual (English/Spanish)Customer service skillsOrganizational skillsPresentation skillsNegotiation skills

Required

Strong people and verbal/conversational communications skills, external and internal with ability to positively interact with individuals at all levels of the organization and network externally

Possesses strong EQ with active listening, negotiation and influence/sales skills

Strong Presentations Skills

Strong writing skills in English, Spanish is an added value

Satisfaction / Consumer resolution skills and influence

Marketing skills such as understanding social, ie Facebook, metrics and insight that can be identified and leveraged

Demonstrates proficient experience with Microsoft Office (Outlook, Word, Excel, PowerPoint), Student Information System (SIS), CRM, Adobe Acrobat, and Canva

Ability to adapt and incorporate emerging software technology into daily use

Strong organization and prioritization skills, including managing multiple priorities

Exhibited discipline in establishing routines to follow through on duties and projects assigned and drive projects to completion, while insisting on the highest level of quality

Leads by example in adherence and knowledge of the CSUSA and the school's vision, mission, and values demonstrated by the commitment to act in an ethical manner using behaviors that promote a team concept

Growth mindset, seeking feedback and improvement, and mindset to continuously grow by participating and completing training programs offered to increase skills and proficiency, reviewing additional information/literature related to role and responsibilities, etc

Ensures adherence to good safety procedures

2-year college degree/equivalent experience (required) or 4 year or higher (preferred)

Work with systems is a must

Outgoing positive personality and excellent articulation and conversational skills is a requirement

Collaborative, team focused individual

Demonstrated experience in social media is required, digital advertising is a plus

Excellent customer service, organization, time management, and follow-up skills

Attention to detail and privacy must be keen

Ability and willingness to work after hours and communicate with students, parents, and staff through calls, emails, texts, and in-person is a must

Must pass a background check and provide excellent references

Able and willing to take direction and feedback

Demonstrates excellent oral (including presentations), written, interpersonal (active listening), skills and ability in negotiating and influencing; professional phone etiquette

Proactive and takes the initiative. Think creatively. Drives project to completion. It insists on the highest level of quality

Preferred

Compliance experience preferred or capable of building and retaining knowledge of Federal, State, and local requirements for K-12 schools and charter school laws, as well as adherence to company policies and processes

Previous sales or marketing background is highly desired

Previous School Enrollment Manager, Registrar, or equivalent experience is a plus

Being bilingual is a plus