Norfolk Homes · 1 day ago
Digital Marketing Director
Ann Arbor, MI
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expNorfolk Homes is a company dedicated to building distinctive homes that reflect their surrounding communities. The Digital Marketing Director will be responsible for creating and executing digital marketing strategies to enhance brand visibility and engagement, utilizing various channels including social media, SEO, and email marketing.
Real Estate
Responsibilities
Develop, implement, and refine digital marketing strategies that align with business goals
Identify and segment target audiences, perform competitive analysis, and stay current with platform and industry trends
Collaborate with leadership to plan integrated campaigns that combine social media, SEO, paid ads, and email marketing
Manage digital ad campaigns across platforms (Google Ads, Meta, LinkedIn, etc.), including budget allocation, A/B testing, and audience targeting
Oversee website updates, landing pages, and SEO initiatives to increase web traffic and conversion rates
Coordinate cross-channel campaigns to ensure brand consistency and maximize reach
Capture compelling photography and videography that showcases Norfolk Homes, communities, events, and behind-the-scenes stories
Edit and format content optimized for each platform (Instagram, TikTok, Facebook, etc)
Ensure all content is on-brand and aligned with company values and goals
Leverage social media trends to create timely, engaging, and shareable content
Develop and manage a comprehensive content calendar across digital channels
Create and publish engaging multimedia content (copy, graphics, and video) tailored to different platforms and target audiences
Ensure all content aligns with brand standards and marketing objectives
Monitor and manage social media interactions, respond to inquiries, and build a strong online community presence
Collaborate with internal teams to highlight company achievements, culture, and services
Track and analyze campaign performance using digital analytics tools (Google Analytics, LASSO, etc.)
Report on KPIs, ROI, and campaign effectiveness with actionable recommendations for optimization
Leverage data to continuously improve strategies, content, and channel performance
Stay updated on emerging digital marketing trends, tools, and best practices
Recommend new platforms, strategies, and technologies to keep the company competitive
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field; advanced certifications in digital marketing are a plus
5+ years of proven success in digital marketing, including managing paid ads, SEO, social media, and content strategy
Expertise in running and optimizing multi-channel digital campaigns with measurable ROI
Proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics, HubSpot (or similar CRM/automation tools), and SEO tools (SEMRush, Moz, etc.)
Ability to craft compelling written, visual, and video content tailored to different audiences. (Photography and videography)
Ability to manage multiple projects, track timelines, and adhere to budgets
Strong data analysis skills to evaluate campaign performance and inform decision-making
Excellent written and verbal communication skills; ability to collaborate across departments
Strong problem-solving, adaptability, and ability to manage multiple projects in a fast-paced environment
Benefits
401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance
Company
Norfolk Homes
Norfolk Homes is a construction company that offers construction, designing, and land development services.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase