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General Motors · 1 day ago

Global Web Strategy Lead

Warren, MI

Full-time

Hybrid

Senior Level

5+ years exp

General Motors is seeking a strategic and visionary Global Web Strategy Lead to shape the future of their digital presence. In this role, you will own the roadmap and performance of global web platforms, ensuring they deliver seamless user experiences and drive measurable business impact.

AutomotiveElectric VehicleInformation ServicesManufacturingTransportation

No H1B

U.S. Citizen Only

Responsibilities

Define and lead the global web strategy aligned with business goals, customer needs, and brand standards

Establish governance frameworks for content, UX, SEO, analytics, and localization across regions

Partner with regional and functional teams to balance global consistency with local relevance

Collaborate with Marketing, Product, Design and IT to drive integrated solutions that support business goals and elevate user experience

Evaluate and implement new tools and technologies to enhance web capabilities

Define KPIs and measurement frameworks to assess performance and inform decision-making

Lead SEO strategy and ensure accessibility, performance, and mobile-first best practices

Manage agency and vendor relationships as needed

Qualification

Digital strategyWeb managementCMS platformsSEOUXAccessibility standardsLocalization workflowsMultilingual content strategiesE-commerce experienceLead generation websitesStakeholder managementCommunication skillsLeadership skills