M Booth Health · 1 day ago
Associate, Paid Social
New York, United States
Full-time
Hybrid
Entry Level
$64K/yr - $75K/yr
2+ years expM Booth Health is a unique agency focused on challenging the norms in health communications. They are seeking an Associate, Paid Social to manage paid social campaigns, develop audience strategies, and optimize performance across various platforms.
Health CarePharmaceutical
Responsibilities
Own paid social execution and optimization across a portfolio of clients, managing campaigns from setup through launch, real-time optimization, and reporting
Develop and manage audience strategies (targeting, retargeting, lookalikes, etc.) aligned to campaign objectives and platform best practices
Build, traffic, and optimize paid campaigns across Meta, LinkedIn, TikTok, X, and YouTube, with a strong command of formats, placements, specs, and platform nuances
Maintain strong attention to detail; develop campaign paid trackers to coordinate closely with account teams to monitor spend, ensure accurate flighting, and proactively flag risks / optimization
Monitor performance daily and optimize in real time — adjusting creative, targeting, budgets, and flighting to improve efficiency and outcomes
Partner closely with creative and account teams to ensure paid assets are optimized for performance and aligned with campaign goals
Deliver clear, actionable measurement and reporting, translating performance data into insights, optimizations, and recommendations for clients and internal teams
Stay ahead of platform changes, new ad products, and evolving paid social best practices — bringing proactive recommendations to clients and internal teams
Contribute to broader social and digital strategy discussions where appropriate, as a growth opportunity rather than a core expectation
Qualification
Required
2-3 years of hands-on paid social experience, with a strong focus on campaign execution, optimization, and reporting
Demonstrated experience executing paid campaigns across Meta, LinkedIn, TikTok, X, and YouTube
Strong command of Ads Managers, including campaign structure, audience building, budget pacing, and performance optimization
Comfort managing multiple campaigns and clients simultaneously in a fast-paced agency environment
Analytical mindset with the ability to interpret performance data and turn insights into clear recommendations
Experience developing performance reports and communicating results clearly to internal teams and clients
Experience working in a client service and integrated agency environment
A consistent commitment to Diversity, Equity, and Inclusion, and an interest in contributing meaningfully to DE&I efforts
Positive, collaborative attitude with a strong desire to deliver excellent work in a fun, non-hierarchical environment
Preferred
Experience with programmatic paid is a bonus, but not required
Familiarity with the pharmaceutical or regulated industry environment is a plus, but not required
Benefits
A fully hybrid work experience designed to give you the choice around where and how you work best
Professional growth and development programs to help advance your career
Comprehensive health care and wellness plans for your entire family
A 401(k) plan, health savings accounts and flexible spending accounts
Paid company holidays, unlimited paid vacation, sick, personal, and mental health days, and summer hours and sabbatical leave
Paid parental leave
Family-building benefit
Well-being programs
Commuter benefits
Company
M Booth Health
M Booth Health is a global health consultancy and communications agency built by specialists.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2019-10-01Acquired
Leadership Team
Stacey Bernstein
Chief Executive Officer
Peter Matheson Gay
Chief Impact Officer
Company data provided by crunchbase