Apply on Employer Site

INSPYR Solutions · 2 days ago

Sr Specialist, Marketing Experimentation

New York, NY

Contract

Onsite

Mid, Senior Level

$60/hr - $70/hr

3+ years exp

INSPYR Solutions is a national expert in delivering flexible technology and talent solutions, and they are seeking a Sr. Specialist in Marketing Experimentation. The role involves developing test plans, collaborating with channel managers, and synthesizing data insights to influence marketing strategies.

Information TechnologyProfessional ServicesStaffing Agency

No H1B

U.S. Citizen Only

Responsibilities

Develop robust test plans (A/B, multivariate, geo-tests, incrementality studies, lift tests) to evaluate media tactics, creative, audience segments, and bidding strategies

Collaborate with channel managers (social, search, display, video, programmatic) to implement tests, ensure flawless QA, and proactively adjust tactics based on early performance indicators

Synthesize results into clear business narratives, translating statistical findings into actionable recommendations for budget allocation and campaign strategy

Maintain a prioritized testing roadmap to explore emerging platforms, AI/ML bidding, value-based strategies, and automation opportunities

Partner with analytics, strategy and planning teams to ensure test designs align with business goals and measurement frameworks

Create best-practice documentation and present learnings to leadership, influencing future investment and audience strategy

Qualification

Experiment DesignData AnalysisTesting MethodologiesPlatform ReportingAnalytics ToolsCommunicationCollaboration

Required

3+ years in paid media, digital marketing, or growth experimentation (agency, in-house, or platform)

Strong understanding of testing methodologies (incrementality, causal inference, geo-split), platform reporting (Meta, Google, TikTok, YouTube, DSPs), and analytics tools (GA, SQL, Excel/Sheets)

Comfortable with statistical significance, confidence intervals, and interpreting complex data sets

Exceptional ability to distill technical concepts into concise, executive-ready insights

Proven track record working across teams to execute high-impact tests at scale

Bachelor's Degree or equivalent

US Citizen, GC Holders or Authorized to Work in the U.S