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IPG Mediabrands · 1 day ago

SVP, Growth Analytics

New York, New York, United States

Full-time

Onsite

Director/Executive

$210K/yr - $240K/yr

15+ years exp

Mediabrands is a leading global media agency, and they are seeking an SVP of Growth Analytics to run Client Solutions, Analytics for a select group of clients. This role involves building and scaling a holistic approach to campaign execution and measurement across all channels while mentoring the team managing client deliverables.

AdvertisingDigital MediaMarketing

Responsibilities

Development of client-specific measurement plans

Manage the outputs of day-to-day requirements and workflow of the client as it relates to Business Intelligence & Accountability

Responsible for presentation of research and analytics to client, with support from your team, with focus on recommendations and actionable insights

Keep client apprised of emerging measurement methodologies such as digital optimization and cross channel attribution. Provide research vendor POVs, selection and RFPs, as appropriate

Responsible for the management and training of Business Intelligence & Accountability team in media math and analytics fundamentals

Responsible for the best practice application of analytics approach

Ensure Ad Ops processes are aligned with client needs

Proactively collaborate internally across Initiative crafts to ensure a data driven approach to Strategy, Communications Design and Partnerships

Work with Client Advice & Management to identify opportunities to better support client needs and contribute to new business as required

Qualification

Business intelligence platformsDigital marketing technologiesData visualization toolsPythonRAutomationClient relationship managementTime-managementOrganizational skillsProblem-solving abilityTeam collaboration

Required

Strong experience with automation, business intelligence platforms, digital activation, programmatic, DMPs and be able to articulate a clear POV against each

Strong knowledge of digital marketing technologies, including DCM, Sizmek, Google Analytics, IAS, etc

Knowledge of Tableau & SharePoint or any other dashboard & data visualization tools

Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure

Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors

Mediabrands does not require candidates to have a college degree

Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)

Proven problem-solving ability

Preferred

15+ years in integrated planning role in media, publisher / vendor, or communications discipline (digital, content); 8+ years of management experience ideal

Experience with the following industry tools a plus: Syndicated Consumer (e.g. Simmons, MRI), Syndicated Sales (e.g. IRI, Nielsen), Media Consumption (e.g. N-Power, Arbitron, ComScore), Paid Media Monitoring (e.g. Kantar, AdViews), Social Media Monitoring (e.g. NetBase, Sysomos), 1st Party (e.g. CRM), 3rd Party (e.g. Blue Kai), Digital Ad Server (e.g. DART, Atlas, Mediamind) & Site Served, Website Analytics (e.g. Omniture, Web Trends)

Knowledge of Python, R, or any other advanced analytics software package a plus

Ability to communicate complex concepts at varying levels (from superficial to detailed) to suit the audience

Ability to proactively drive the business forward (i.e. being able to take the initiative rather than rely on direction)

Ability to delegate and oversee direct reports

Strong time-management and organizational skills