Kohler Co. · 1 day ago
Product Manager, Innovation
Kohler, WI
Full-time
Onsite
Mid, Senior Level
$120K/yr - $187K/yr
5+ years expKohler Co. is seeking a dynamic and strategic Product Marketing Manager to join their Transformative Innovation Team, focused on redefining categories and creating new-to-world solutions. In this high-impact role, you will bridge disruptive product concepts and market success by crafting strategies for early validation and commercialization.
Consumer Goods
No H1B
Hiring Manager
Sarah Briggs
Responsibilities
Define target consumer segments, value propositions, and go-to-market strategies for disruptive product innovations
Develop and validate demand hypotheses through rapid consumer feedback loops and market experiments
Identify market white spaces and unmet needs to inform pipeline development and opportunity sizing
Craft compelling product narratives, positioning statements, and innovation roadmaps tailored for internal stakeholders, early customers, and partners
Build marketing tools and communication frameworks that enable internal alignment and external validation
Shape early-stage business cases, pricing models, and channel strategies – ROI modeling
Lead competitive landscaping and trend analysis for emerging categories and technologies
Partner with finance, R&D, and sales to align innovation efforts with commercial feasibility and scalability
Act as the marketing voice in cross-functional 'tiger teams' for breakthrough delivery projects
Partner with brand, R&D, insights, design, and commercial teams to ensure innovation is anchored in consumer and market truths
Develop pre-commercial marketing plans, pilots, and launch tests for concepts nearing scale readiness
Inform future brand and customer acquisition strategies by gathering early market traction data
Qualification
Required
Bachelor's degree in Marketing, Business, Engineering, or related field; MBA preferred
5+ years of experience in product marketing, innovation strategy, or brand management; experience with disruptive or startup-style innovation desirable
Demonstrated experience developing go-to-market strategies for new products or categories
Strong skills in strategic thinking, storytelling, market analysis, and consumer insight synthesis
Proven ability to thrive in ambiguity and a fast-paced, experimental environment
Experience leading cross-functional teams and working with early-stage product development
Applicants must be authorized to work in the US without requiring sponsorship now or in the future
Preferred
MBA preferred
Experience with disruptive or startup-style innovation desirable
Benefits
Day 1 benefits
Competitive total rewards package
Access to career growth and development opportunities
Diverse and inclusive workplace
Strong culture of innovation
Company
Kohler Co.
We’re a community of creators. Status quo busters. Difference makers.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
David Kohler
Chair & Chief Executive Officer
.Davor Grgic
Consultant — Retired CIO & VP - Sustainability
Recent News
2025-08-07
Google Patent
2025-05-07
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