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Socium Media · 1 day ago

Associate Director, Paid Media

United States

Full-time

Remote

Senior Level

$100K/yr - $130K/yr

5+ years exp

Socium Media is a performance marketing agency recently awarded as one of Adweek’s Fastest Growing Agencies in the U.S. They are seeking an Associate Director of Paid Media to lead day-to-day paid media efforts for major accounts, focusing on paid social strategies and collaboration across teams.

Digital MarketingDigital MediaMarketingSEO

Growth Opportunities

Responsibilities

Own day-to-day paid media leadership for some of Socium’s largest and most complex accounts, with a heavy emphasis on paid social–led programs supported by additional paid channels

Collaborate across account teams to create blended paid media strategies that have the client’s KPI and goals as the north star

Play an integral role as a leader on a number of our larger accounts that spend over $500k/mo

Create scalable solutions for account work that are translatable to other account teams

Implement and test new platform betas and features

Work alongside Director and senior leadership to develop overarching channel strategy

Work with Marketing on case studies, blog posts, think pieces/white papers, and other opportunities to showcase Socium’s Social leadership in the industry

Maintain relationships with partners and vendors

Stay on top of industry and platform updates, communicating them with the wider team

Mentorship of junior team members, including troubleshooting complex account or platform issues and creating training modules

Assist in new business audit and pitch process

Qualification

Paid media managementPaid social expertiseAnalytical mindsetMicrosoft Excel proficiencyWritten communicationVerbal communicationProblem solvingTeam player

Required

Team player with excellent written and verbal communication skills (there is a reason this is the first bullet—it is our most important qualification)

5+ years of hands-on experience managing paid media programs, with deep expertise in paid social platforms such as Meta, TikTok, LinkedIn, Pinterest, Snap, or similar, and strong working knowledge of complementary paid channels, including search, shopping, etc

Proven experience leading large, complex accounts with significant monthly media spend, including ownership of strategy, performance, pacing, and optimization across multiple platforms

Strong analytical mindset with the ability to interpret performance trends, identify root causes, and translate data into actionable insights and strategic recommendations

Advanced proficiency in Microsoft Excel or Google Sheets, including pivot tables, VLOOKUP or XLOOKUP, SUMIFS, and other formulas to support reporting, forecasting, and workflow efficiency

Comfortable navigating ambiguity and change, with a proactive approach to problem solving and a willingness to challenge assumptions in service of better performance