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RAPP · 1 day ago

Experience Strategist

New York - RAPP

Full-time

Hybrid

Entry, Mid Level

$75K/yr - $82K/yr

2+ years exp

RAPP is a global, next-generation precision marketing agency seeking an Experience Strategist to join their award-winning Experience Strategy team. The role involves developing CRM strategies, conducting research, and collaborating with various teams to create impactful customer experiences.

AdvertisingMarket ResearchMarketing

Responsibilities

Develop CRM strategies that identify, capture, and nurture consumers across their entire journey with a brand, creating experiences that span across a range of channels, including web, email, mobile, direct mail, and social

Conduct primary research and analyze findings from third-party research, mining for insights that help inform strategic plans and creative briefs

Tell persuasive, insight-driven stories by translating complex strategies and data into clear, visually compelling narratives that drive alignment and inspire creative output

Develop creative briefs, brief internal creative teams, and work with them to inspire great work

Devise content and communication strategies that personalize at scale to engage different types of customers

Perform current state analyses including but not limited to market analyses and competitive analyses

Work collaboratively with the Marketing Sciences team to establish audience strategy, test & learn plans and measurement

Collaborate closely with other vendors and agency partners to ensure strategic consistency across program elements

Present strategic recommendations to agency and client stakeholders

Qualification

Strategic planningAI toolsMicrosoft OfficeAutomotive experience

Required

Bachelor's Degree in related field or equivalent experience

2+ years of experience in strategic planning (with a brand, at an agency or similar)

Experience using AI tools to accelerate strategic research, synthesize insights, write creative briefs and uncover emerging cultural, behavioral, and category trends

Ability to thrive in a fast-paced environment, managing multiple projects with various deadlines simultaneously

Proficient in Microsoft Office and development of PowerPoint or Keynote presentations

Excellent writing and editing skills with strict attention to detail