Deerfield Group · 1 week ago
Planner, Media Platforms (Social) - Pharmaceutical Agency
Conshohocken, PA
Full-time
Onsite
Entry, Mid Level
2+ years expDeerfield Group is a marketing and communications partner specializing in healthcare products. As a Planner for Media Platforms (Social), you will drive engagement through Paid Social channels, balancing audience empathy with technical rigor to ensure compliant and effective campaigns.
Marketing & Advertising
Hiring Manager
Jennifer Kessler
Responsibilities
Develop and execute social media strategies that align with client objectives and target audience behavior
Analyze audience data and research insights to inform media strategy and platform selection
Identify emerging media trends, technologies, and innovations that can enhance campaign effectiveness
Monitors the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services
Collaborate with creative, strategy, and analytics teams to ensure media plans support broader campaign goals
Own platform execution and day-to-day management across digital media channels (activarte programs across networks such as Meta, TikTik, Reddit, Pinterest, etc.)
Monitor and manage campaign pacing, optimization strategies, and performance metrics to ensure KPIs are met
Monitor and update pacing documents to planned campaign budgets while maintaining performance goals
Analyze campaign data and provide actionable insights to improve performance and efficiency
Utilize A/B testing methodologies and performance analysis to refine targeting, messaging, and placements
Partner with Account and Strategy teams to present media plans, insights, and recommendations to clients
Participates in client and creative agency communications: attends meetings, produces high-quality client deliverables, fields questions as they relate to paid social media campaign details including performance
Serve as a trusted media expert in discussions with internal teams and external vendors
Work alongside senior team members to educate clients and legal teams on social media best practices and guidance for the pharmaceutical industry
Grows and maintains relationships with media platform partners and stay updated on new capabilities and best practices
Provide support in reporting and performance analysis for client presentations and internal reviews
Work alongside client’s creative and PR agencies or DFG internal team to adjust messaging based on social analysis
Track and analyze key performance indicators (CTR, CPC, CPA, ROAS, etc.) to optimize and refine media efforts
Develop post-campaign performance reports with insights and recommendations for future media activations
Work with Analytics teams to ensure accurate data tracking and reporting for all media campaigns
Qualification
Required
Bachelor's degree in marketing, advertising, communications, or a related field
2+ years of experience in media planning and activation, ideally within an agency or healthcare-focused environment
Experience managing digital media campaigns across multiple platforms (social)
Strong understanding of media buying platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, and programmatic DSPs
Strong analytical skills with Excel (VLOOKUP, Pivot Tables) and experience with reporting platforms (e.g., Google Looker Studio, Tableau)
Strong understanding of Meta Business Manager and LinkedIn Campaign Manager
Demonstrated experience managing campaigns with strict targeting limitations and sensitive topics
Proficiency in analyzing media performance metrics and optimizing campaigns based on insights
Knowledge of audience segmentation, targeting strategies, and customer journey mapping
Familiarity of monitoring campaign financials, budgets, and processing invoices
Familiarity with healthcare marketing challenges, including regulatory considerations (HIPAA, FDA guidelines) and understanding of 'sensitive health data' policies on social platforms
Excellent communication and collaboration skills, with the ability to present insights effectively
Detail-oriented with strong project management skills and the ability to multitask in a fast-paced environment
Company
Deerfield Group
Deerfield Group is united by a clear vision: we build markets, businesses, and brands in life sciences—and we do it with heart.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Juan Vasquez
Chief Technology Officer
Frank Burrell
Partner
Recent News
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