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Deerfield Group · 1 week ago

Planner, Media Platforms (Social) - Pharmaceutical Agency

Conshohocken, PA

Full-time

Onsite

Entry, Mid Level

2+ years exp

Deerfield Group is a marketing and communications partner specializing in healthcare products. As a Planner for Media Platforms (Social), you will drive engagement through Paid Social channels, balancing audience empathy with technical rigor to ensure compliant and effective campaigns.

Marketing & Advertising

Hiring Manager

Jennifer Kessler

Responsibilities

Develop and execute social media strategies that align with client objectives and target audience behavior

Analyze audience data and research insights to inform media strategy and platform selection

Identify emerging media trends, technologies, and innovations that can enhance campaign effectiveness

Monitors the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services

Collaborate with creative, strategy, and analytics teams to ensure media plans support broader campaign goals

Own platform execution and day-to-day management across digital media channels (activarte programs across networks such as Meta, TikTik, Reddit, Pinterest, etc.)

Monitor and manage campaign pacing, optimization strategies, and performance metrics to ensure KPIs are met

Monitor and update pacing documents to planned campaign budgets while maintaining performance goals

Analyze campaign data and provide actionable insights to improve performance and efficiency

Utilize A/B testing methodologies and performance analysis to refine targeting, messaging, and placements

Partner with Account and Strategy teams to present media plans, insights, and recommendations to clients

Participates in client and creative agency communications: attends meetings, produces high-quality client deliverables, fields questions as they relate to paid social media campaign details including performance

Serve as a trusted media expert in discussions with internal teams and external vendors

Work alongside senior team members to educate clients and legal teams on social media best practices and guidance for the pharmaceutical industry

Grows and maintains relationships with media platform partners and stay updated on new capabilities and best practices

Provide support in reporting and performance analysis for client presentations and internal reviews

Work alongside client’s creative and PR agencies or DFG internal team to adjust messaging based on social analysis

Track and analyze key performance indicators (CTR, CPC, CPA, ROAS, etc.) to optimize and refine media efforts

Develop post-campaign performance reports with insights and recommendations for future media activations

Work with Analytics teams to ensure accurate data tracking and reporting for all media campaigns

Qualification

Media buying platformsMedia planning experienceAnalytical skillsAudience segmentationCampaign optimizationHealthcare marketing knowledgeCommunication skillsProject management skillsCollaboration skills

Required

Bachelor's degree in marketing, advertising, communications, or a related field

2+ years of experience in media planning and activation, ideally within an agency or healthcare-focused environment

Experience managing digital media campaigns across multiple platforms (social)

Strong understanding of media buying platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, and programmatic DSPs

Strong analytical skills with Excel (VLOOKUP, Pivot Tables) and experience with reporting platforms (e.g., Google Looker Studio, Tableau)

Strong understanding of Meta Business Manager and LinkedIn Campaign Manager

Demonstrated experience managing campaigns with strict targeting limitations and sensitive topics

Proficiency in analyzing media performance metrics and optimizing campaigns based on insights

Knowledge of audience segmentation, targeting strategies, and customer journey mapping

Familiarity of monitoring campaign financials, budgets, and processing invoices

Familiarity with healthcare marketing challenges, including regulatory considerations (HIPAA, FDA guidelines) and understanding of 'sensitive health data' policies on social platforms

Excellent communication and collaboration skills, with the ability to present insights effectively

Detail-oriented with strong project management skills and the ability to multitask in a fast-paced environment