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Stronghouse · 1 day ago

Events Marketing Manager

Fort Wayne, Indiana

Full-time

Onsite

Mid, Senior Level

$75K/yr - $85K/yr

3+ years exp

Stronghouse is a leading provider of residential, multifamily, and commercial roofing, siding, and windows solutions. They are seeking a skilled and dynamic Event Marketing Manager to lead their event strategy, focusing on planning and executing customer-facing events that strengthen brand presence and drive sales goals.

Building MaterialCivil EngineeringConstruction

Responsibilities

Plan, organize, and execute customer-focused events, trade shows, and showroom activations across Indiana and surrounding Midwest markets

Develop targeted event strategies that generate leads, elevate brand visibility, and align with local market priorities and national objectives

Collaborate with promoters, influencers, and event coordinators to maximize event engagement and deliver exceptional customer interactions

Oversee event logistics, budgeting, and on-site operations to ensure smooth execution and measurable ROI

Recruit, train, and develop a high-performing team of event specialists and brand ambassadors

Coach and motivate staff to improve customer satisfaction, show efficiency, and lead-to-appointment performance

Foster a culture of professionalism, enthusiasm, and accountability that reflects the Stronghouse brand experience

Lead strategic growth initiatives across Stronghouse’s diverse home exterior services through regional event-based marketing opportunities

Define, track, and optimize key performance metrics - including lead generation, appointment setting, conversion rates, and event ROI

Manage and strengthen relationships with local event promoters, venue partners, and community organizations to enhance visibility and attendance

Continuously evaluate event performance to refine strategies, improve engagement quality, and support overall business goals

Qualification

Event coordinationBrand activationTeam leadershipProject managementCommunication skillsPublic speakingRelationship building

Required

Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience)

3 - 5 years of experience in event coordination, brand activation, or experiential marketing - ideally within home improvement, construction, or consumer services

Proven leadership experience managing and developing teams to achieve performance goals

Strong organizational and project management skills with the ability to manage multiple events and priorities across locations

Excellent communication, relationship-building, and public-speaking skills

Willingness to travel throughout Indiana and neighboring Midwest states; ability to work evenings and weekends as required for events