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California Farm Bureau · 1 day ago

Managing Director of Communications

Sacramento, CA

Full-time

Onsite

Director/Executive

$115K/yr - $130K/yr

8+ years exp

California Farm Bureau is seeking a Managing Director of Communications to lead their public affairs and outreach strategies. This role involves managing the Communications Team and ensuring effective communication across various platforms to enhance the organization's visibility and reputation.

Association

Culture & Values

Responsibilities

Lead the development, execution and advancement of comprehensive communication including, public affairs, digital media, and outreach strategies that support the California Farm Bureau’s mission and organizational goals

Oversee day-to-day operations of the Communications Team, providing guidance, mentorship, performance management, and opportunities for staff development and growth

Ensure alignment of all communication efforts with organizational priorities, policy objectives, and brand standards

Collaborate with senior leadership and key staff to enhance the organization’s visibility and credibility across state and national media

Cultivate and maintain strong relationships with journalists, media outlets, and communication partners

Direct the development, drafting, and distribution of news releases; work proactively with subject matter experts to prepare timely, relevant communications on critical issues

Oversee responses to media inquiries, ensuring coordinated, accurate, and timely information from Farm Bureau officers, experts, and partner organizations

Lead and oversee media training for Farm Bureau leadership and staff to prepare them for interviews, public speaking, and media engagement

Provide strategic oversight of all social media platforms to ensure content is timely, engaging, and aligned with organizational messaging and member priorities

Oversee the ongoing development, accuracy, and strategic enhancement of the organization’s website, ensuring it serves as a central hub for members, media, and stakeholders

Develop, guide, and support the production of multimedia content, including podcasts, videos, and digital storytelling initiatives that expand the organization’s reach and visibility

Utilize analytics and performance data to measure impact and continuously refine digital strategies

Provide strategic oversight for the •Ag Alert• publication, collaborating closely with the Senior Editor to ensure key messages are accurate, timely, and effectively delivered

Ensure all published content reflects organizational priorities, supports policy initiatives, and resonates with members

Collaborate in the development of communication strategies for major organizational initiatives, campaigns, and policy efforts

Review and approve key communications to ensure quality, accuracy, clarity, and strategic alignment before final release

Support internal communications needs, helping maintain consistent messaging across departments

Provide communication materials, templates, and campaigns for use by County Farm Bureaus to support their local outreach, advocacy, and member engagement efforts

Qualification

Strategic communicationsMedia relationsDigital media strategyTeam leadershipProject managementPublic relationsPublic affairsCommunication strategiesAgriculture