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Carnegie · 1 day ago

Senior Director, Programmatic

United States

Full-time

Remote

Director/Executive

7+ years exp

Carnegie is a leader in higher education marketing and enrollment strategy, known for its innovative services. The Senior Director, Programmatic will provide strategic leadership within the Digital team, guiding programmatic practices and managing strategies for high-value accounts.

Higher EducationMarketing

Responsibilities

Strategic Leadership & Channel Excellence

Partner with the Programmatic Team Lead to guide channel direction across DV360 and other DSPs, video, OTT, and audio channels to refine best practices and introduce testing approaches informed by industry and platform trends

Champion the adoption of AI capabilities and emerging platform technologies, driving a structured test-and-learn approach to improve performance, uncover new opportunities, and keep our media strategies on the leading edge

Serve as a senior agency voice on programmatic, contributing to trainings, thought leadership, and ongoing process improvements

Mentor all team members to strengthen their expertise and drive programmatic excellence

Client Strategy & Campaign Performance

Elevates data-driven decision-making by interpreting complex performance metrics, translating them into clear strategic recommendations, and articulating how each channel ladders up to client business objectives

Lead and manage programmatic strategy for high-value clients, including audience targeting, campaign structure, creative recommendations, and optimization priorities

Partner with Digital Strategists on proposal development, RFPs, and strategic adjustments to ensure programmatic strategies align with client goals

Provide senior direction on evolving DSP capabilities, programmatic technologies, and emerging formats across video, OTT, and audio channels

Internal Collaboration

Partners closely with strategy, media, and project teams to ensure a seamless, expertise-driven transition from onboarding to campaign launch, bringing programmatic media-specific leadership that upholds Carnegie’s standards of strategic excellence and client service

Collaborate with the digital team to strengthen integrated strategies and advance programmatic’s broader growth vision

Qualification

Programmatic performance metricsData analysisDSPs experienceLeadershipAsanaProject management toolsGoogle WorkspaceVerbalAdaptability to new technologiesWritten communicationAttention to detailTime-management skills