browserless · 1 day ago
Marketing Lead
United States
Full-time
Remote
Mid, Senior Level
$100K/yr - $180K/yr
3+ years expBrowserless.io powers the world’s web automation and is seeking a Marketing Lead to own marketing end-to-end. This hands-on role involves defining product positioning, building lifecycle systems, and collaborating with internal stakeholders and a marketing partner.
Developer APIsDeveloper PlatformDeveloper ToolsPaaSSaaSSoftwareUsability TestingWeb BrowsersWeb Development
Hiring Manager
Sean Yang
Responsibilities
Define and continuously refine ICP, segments, and use cases across self-serve, team, and enterprise users
Own core positioning and narrative for Browserless as a developer-facing infrastructure product
Translate complex technical capabilities into clear value propositions that resonate with developers and buyers
Lead feature launch and release GTM: messaging, campaigns, enablement, and rollout
Create and maintain sales enablement assets (pitch decks, one-pagers, proof points, comparisons)
Drive customer and user research directly (interviews, analysis, synthesis) to inform messaging and strategy
Own HubSpot as the central marketing system of record
Design and implement lifecycle programs: onboarding, activation, education, expansion, re-engagement
Build hands-on email, workflow, and segmentation automation using product and behavioral data
Partner with product to identify friction points in the user journey and design experiments to address them
Ensure marketing automation supports both new acquisition and existing customer growth
Act as the primary point of contact for the Polychrome relationship
Set direction, priorities, and success criteria for campaigns and initiatives
Ensure Polychrome’s execution is tightly aligned with Browserless’s product positioning, ICPs, and GTM goals
Provide product context, feedback, and iteration—not micromanagement
Bring structure, organization, and momentum to how marketing operates day-to-day
Coordinate across CEO, product, and Polychrome to keep marketing execution focused and high-leverage
Qualification
Required
3–8+ years in product marketing, growth marketing, or full-stack startup marketing
Deep comfort with technical products (APIs, scripts, developer workflows don't scare you)
Strong product marketing instincts: positioning, narrative, segmentation, and launches
Hands-on experience with marketing automation and lifecycle programs, ideally in HubSpot
Ability to operate independently, set strategy, and execute without a large team
Strong collaborator who can work effectively with founders, product leaders, agencies, and contractors
Excellent writing and storytelling skills for technical audiences
Bias toward action, iteration, and learning in async, low-process environments
Company
browserless
Browserless is a headless chrome browser as a service.
2-10 employees
Funding
Current Stage
Early StageTotal Funding
unknownKey Investors
Polychrome
2021-06-01Undisclosed
Leadership Team
Joel Griffith
Chief Executive Officer
Recent News
2025-09-18
Company data provided by crunchbase