Laserglow Technologies · 4 days ago
Channel Development Manager (Industrial)
Sterling Heights, MI
Full-time
Hybrid
Mid, Senior Level
$60K/yr - $95K/yr
5+ years expLaserglow Technologies is seeking a commercially driven Channel Development Manager to lead the expansion of their North American channel network. This role focuses on developing high-impact partnerships that drive the adoption of Laserglow’s safety and lighting systems across forklift and warehouse environments.
IndustrialLaserManufacturing
Responsibilities
Channel Strategy Development – Design and execute scalable channel strategies to support aggressive growth targets
Market Analysis – Identify trends, evaluate partner performance, and uncover new sales opportunities
Partnership Management – Build and manage relationships with OEMs, dealers, and integrators across North America
Sales Forecasting & Goal Achievement – Set performance benchmarks and meet/exceed annual revenue and profitability goals
Territory & Account Planning – Develop strategic plans that support regional and national partner growth
Partner Enablement – Oversee onboarding, product training, and co-marketing initiatives
Sales Execution – Support pipeline development, lead partner business planning, and assist in strategic deal closure
Customer Focus – Serve as the main point of contact for key partners, ensuring satisfaction and ongoing support
Cross-Functional Collaboration – Work with product, engineering, and marketing to align go-to-market initiatives
Product Launch & Event Support – Manage rollouts, quotes, and represent Laserglow at trade shows and partner events
CRM Excellence – Maintain accurate records, forecasts, and activity tracking in HubSpot or Salesforce
Qualification
Required
5–10 years' experience in channel sales, business development, or partnerships within the forklift, MHE, or industrial safety space
Proven success working with OEMs (e.g., Raymond, Crown, Toyota, Hyster-Yale) and dealer networks
Demonstrated ability to scale revenue through channel ecosystems and close complex, multi-stakeholder deals
Deep understanding of OSHA standards, warehouse safety systems, and the industrial buyer journey
Strong negotiation, communication, and relationship-building skills
High proficiency in CRM (HubSpot/Salesforce) and ERP systems
Experience with safety lighting, warehouse automation, or material handling accessories
Existing network of contacts within OEM, dealer, or safety integrator communities
Ability to design and lead co-branded go-to-market initiatives
Benefits
Health insurance
Dental insurance
Vision insurance
Paid time off
Company
Laserglow Technologies
Laserglow Technologies is an optoelectronics company.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase