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MGM Resorts International · 1 day ago

Sports and iGaming Marketing Executive - MGM Grand Detroit

Property - MGM Grand Detroit

Full-time

Onsite

Mid, Senior Level

3+ years exp

MGM Resorts International is a leading entertainment company, and they are seeking a Sports and iGaming Marketing Executive to enhance the casino experience for guests. This role involves building relationships with customers, driving engagement, and implementing strategies for customer acquisition and retention in the sports and iGaming sectors.

GamblingHospitalityResorts

Responsibilities

Develop and maintain relationships with high-value sports bettors, mobile gaming VIPs, and cross-channel players

Serve as a primary point of contact for BetMGM hosts and players, ensuring seamless engagement between mobile and land-based gaming

Identify and mitigate friction points for customers as they navigate between BetMGM and casino properties

Utilize MGM Resorts and BetMGM CRM tools to generate cross-channel business, directing casino players to mobile gaming and engaging mobile players with MGM Resorts properties

Provide training and support to property host teams on mobile gaming, sports betting, and BetMGM platforms to enhance cross-functional capabilities

Analyze real-time data and reporting to identify high-value players, personalize interactions, and optimize customer retention strategies

Collaborate with retail sportsbook teams to meet new high value customers, assist with BetMGM related questions and challenges, and deliver premium service and exclusive experiences to VIP sports bettors

Implement and oversee targeted retention and reactivation strategies for sports bettors, iGaming customers, and BetMGM VIPs

Manage and extend offers, bonuses, and VIP experiences based on individual gaming behavior across sports betting, mobile gaming, and land-based casino activity

Develop and maintain expertise in BetMGM and MGM Resorts gaming systems, including CRM and analytics tools, to support real-time player development strategies

Leverage a comprehensive understanding of customer behavior—spanning both land-based and mobile gaming—to refine reinvestment strategies, improve engagement, and elevate the overall player experience

Qualification

Customer acquisition strategiesCRM tools proficiencyData analysis skillsCasino marketing experienceMobile gaming knowledgeLeadership experienceRelationship buildingTeam collaboration